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Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste.

• Authors : Gao, Huachao; Jia, He; Guo, Bingxuan

Subjects: FOOD waste; CONSUMERS; SCARCITY

• Source: Journal of Marketing Research (JMR); Aug2024, Vol. 61 Issue 4, p619-637, 19p

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Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?

• Authors : Varma, Rajita; Bommaraju, Raghu; Singh, Siddharth S.

Subjects: CHIEF marketing officers; WOMEN executives; DECISION making in business

• Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1154-1176, 23p

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Beyond Income: Dynamic Consumer Financial Vulnerability.

• Authors : Salisbury, Linda Court; Nenkov, Gergana Y.; Blanchard, Simon J.

Subjects: PERSONAL finance; CONSUMERS; FINANCIAL stress

• Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p657-678, 22p, 2 Diagrams, 6 Charts

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Attention Trajectories Capture Utility Accumulation and Predict Brand Choice.

• Authors : Martinovici, Ana; Pieters, Rik; Erdem, Tülin

Subjects: ATTENTION; BRAND choice; CONSUMER behavior

• Source: Journal of Marketing Research (JMR); Aug2023, Vol. 60 Issue 4, p625-645, 21p, 2 Diagrams, 6 Charts, 2 Graphs

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We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples' Joint Goal Pursuits.

• Authors : Nikolova, Hristina; Nenkov, Gergana Y.

Subjects: GOAL (Psychology); RELATIONSHIP status; SEQUENTIAL analysis

• Source: Journal of Marketing Research (JMR); Apr2022, Vol. 59 Issue 2, p271-289, 19p, 1 Chart, 5 Graphs

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?

• Authors : Jiang, Zhenling; Zhang, Dennis J.; Chan, Tat

Subjects: CUSTOMER loyalty programs; EMPLOYEE bonuses; AUTOMOBILE loans

• Source: Journal of Marketing Research (JMR); Jun2021, Vol. 58 Issue 3, p476-496, 21p, 12 Charts, 5 Graphs

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Content and Conversion When Stakes are High.

• Authors : CRESTODINA, ANDY

Subjects: *CONTENT marketing; *DECISION making in marketing; *BUSINESS-to-business transactions

• Source: Marketing News. Feb2019, Vol. 53 Issue 2, p24-25. 2p. 1 Color Photograph, 1 Diagram.

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Threat of Entry and Organizational-Form Choice: The Case of Franchising in Retailing.

• Authors : Nishida, Mitsukuni; Yang, Nathan

Subjects: RETAIL franchises; BUSINESS expansion; RETAIL industry

• Source: Journal of Marketing Research (JMR); Oct2020, Vol. 57 Issue 5, p810-830, 21p, 8 Charts, 2 Graphs

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