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Publisher : american marketing association Subject : business-to-business transactions Subject : consumers Subject : integrated marketing Subject : marketing management Filter by : Author

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Periodical

Time to Lead.

Authors : Blackshaw, Pete¹

Subjects: *MARKETING research; *CONSUMER research; *MARKETING management

Source: Marketing Management. May/Jun2007, Vol. 16 Issue 3, p42-44. 3p. 1 Color Photograph, 1 Illustration.

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Periodical

Hear and Now.

Authors : Blackshaw, Pete¹

Subjects: *MARKETING management; *CONSUMER research; *MARKETING research

Source: Marketing Management. Jan/Feb2007, Vol. 16 Issue 1, p41-42. 2p. 1 Color Photograph.

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Periodical

Reconcilable Differences.

Authors : Blackshaw, Pete¹

Subjects: *MARKETING management; *CUSTOMER services; *BUSINESS communication

Source: Marketing Management. Sep/Oct2006, Vol. 15 Issue 5, p38-40. 3p. 1 Color Photograph, 2 Charts.

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Periodical

Stay Tuned.

Authors : Blackshaw, Pete .

Subjects: *MULTIMEDIA communications; *MARKETING management; *INTERNET marketing

Source: Marketing Management. May/Jun2006, Vol. 15 Issue 3, p40-42. 3p. 1 Color Photograph.

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Periodical

Internet INFERNO.

Authors : Hart, Christopher¹ ; Blackshaw, Pete²

Subjects: *MARKETING consultants; *BUSINESS to consumer transactions; *ADVERTISING media planning

Source: Marketing Management. Jan/Feb2006, Vol. 15 Issue 1, p18-25. 8p. 1 Color Photograph, 1 Diagram, 2 Charts, 2 Graphs.

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