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Links in the buying chain.

• Authors : Oliva, Ralph A.

• Source: Marketing Management. 2004, Vol. 13, Issue 6, pages. 3

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Reach for the Moon.

• Authors : Oliva, Ralph A.¹

Subjects: *MARKETING management; *BUSINESS communication; *BRAND identification

• Source: Marketing Management. Mar/Apr2005, Vol. 14 Issue 2, p48-50. 3p. 1 Color Photograph.

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Getting Answers.

• Authors : Oliva, Ralph A.¹

Subjects: *RESPONSE rates; *MARKETING research; *CONSUMER research

• Source: Marketing Management. Jan/Feb2005, Vol. 14 Issue 1, p41-43. 3p. 1 Color Photograph.

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What Happened in January?

• Authors : Oliva, Ralph A.¹

Subjects: *ELECTRONIC commerce; *BUSINESS; *MARKETINGOLIVA, Ralph A.

• Source: Marketing Management. Summer99, Vol. 8 Issue 2, p51-54. 4p. 2 Graphs.

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Harnessing an Unpredictable Tool.

• Authors : Oliva, Ralph A.¹

Subjects: *MARKETING management; *INTERNET marketing; *MARKETING consultants

• Source: Marketing Management. Spring97, Vol. 6 Issue 1, p34-36. 3p. 1 Color Photograph, 1 Graph.

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BUILDING BLOCKS.

• Authors : Pope, Atlee Valentine ; Oliva, Ralph A.

Subjects: *BUSINESS-to-business transactions; *INDUSTRIAL marketing; *MARKETING strategy

• Source: Marketing Management. Winter2012, Vol. 21 Issue 4, p22-28. 7p. 2 Color Photographs.

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