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Publisher : american marketing association Subject : business-to-business transactions Subject : consumers Subject : hussey, john Subject : marketing management Filter by : Author
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Academic Journal

A "Systems Approach" to Industrial Marketing Communications.

Subjects: INDUSTRIAL advertising; INDUSTRIAL marketing; COMMUNICATION in management

  • Source: Journal of Marketing; Oct64, Vol. 28 Issue 4, p64-67, 4p

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Academic Journal

Evaluation of Advertising Performance.

Subjects: ADVERTISING; RATE of return on advertising; MARKETING

  • Source: Journal of Marketing; Jul1961, Vol. 25 Issue 5, p76-79, 4p

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Academic Journal

Industrial Marketing . . . Is Marketing Research Finally Maturing?

Subjects: MARKETING research; MARKETING education; MARKETING strategyUNITED StatesWESTFALL, Ralph; BOYD, Harper; HENDERSON, R. F.

  • Source: Journal of Marketing; Apr1960, Vol. 24 Issue 4, p82-85, 4p

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Academic Journal

Facing Up to the "Numbers Business".

Subjects: INDUSTRIAL marketing; MARKETING management; MARKETING research

  • Source: Journal of Marketing; Jul1965, Vol. 29 Issue 3, p58-60, 3p, 1 Black and White Photograph

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Academic Journal

Increasing the Success-Odds in Marketing New Products.

Subjects: NEW product development; PRODUCT management; MARKETING management

  • Source: Journal of Marketing; Jan1961, Vol. 25 Issue 3, p74-76, 3p

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Academic Journal

Are You Conducting Sales Meetings...Or Marketing Meetings?

Subjects: SALES meetings; MARKETING management; MARKETING planning

  • Source: Journal of Marketing; Jul1960, Vol. 25 Issue 1, p72-74, 3p

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Academic Journal

Marketing Experimentation: Forgotten Tool.

Subjects: *INDUSTRIAL marketing; *MARKETING management; *TEST marketing

  • Source: Journal of Marketing. Oct63, Vol. 27 Issue 4, p75-76. 2p.

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Academic Journal

Industrial Marketing . . . Five Keys to Successful Marketing Leadership.

Subjects: *MARKETING executives; *EXECUTIVE recruiting; *EMPLOYEE selection

  • Source: Journal of Marketing. Jan1960, Vol. 24 Issue 3, p79-80. 2p.

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Academic Journal

INDUSTRIAL MARKETING: ARE YOU COMMITTING THESE RESEARCH SINS?

Subjects: *INDUSTRIAL marketing; *MARKETING management; *MARKETING research

  • Source: Journal of Marketing. Apr1959, Vol. 23 Issue 4, p432-433. 2p.

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Academic Journal

INDUSTRIAL MARKETING: THREE-STEP METHOD TO BETTER DISTRIBUTION CHANNEL ANALYSIS.

Subjects: *INDUSTRIAL marketing; *MARKETING channels; *MARKETING management

  • Source: Journal of Marketing. Oct58, Vol. 23 Issue 2, p191-192. 2p.

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  • 1-10 of  10 results for ""Christian, Richard C.""