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Marketing Integration for Land Developers.

• Authors : Verda, Dominic J.

Subjects: INTEGRATED marketing; REAL estate developers; MARKETING strategy

• Source: Journal of Marketing; Oct1976, Vol. 40 Issue 4, p105-108, 4p, 1 Chart

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The Role of Marketing Research in Public Policy Decision Making.

• Authors : Wilkie, William L.; Gardner, David M.

Subjects: MARKETING research; POLICY science research; DECISION makingUNITED StatesUNITED States. Federal Trade Commission

• Source: Journal of Marketing; Jan1974, Vol. 38 Issue 1, p38-47, 10p

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Industrial Marketing . . . Is Marketing Research Finally Maturing?

• Authors : Christian, Richard C.

Subjects: MARKETING research; MARKETING education; MARKETING strategyUNITED StatesWESTFALL, Ralph; BOYD, Harper; HENDERSON, R. F.

• Source: Journal of Marketing; Apr1960, Vol. 24 Issue 4, p82-85, 4p

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Harnessing an Unpredictable Tool.

• Authors : Oliva, Ralph A.¹

Subjects: *MARKETING management; *INTERNET marketing; *MARKETING consultants

• Source: Marketing Management. Spring97, Vol. 6 Issue 1, p34-36. 3p. 1 Color Photograph, 1 Graph.

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WHAT MARKETING RESEARCHERS EXPECT FROM CLIENTS.

• Authors : Gregory, John D.

Subjects: HOSPITAL consultants; HEALTH services administration; BUSINESS planning

• Source: Journal of Health Care Marketing; Fall84, Vol. 4 Issue 4, p51-56, 6p

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EVALUATING A MARKETING CONSULTANT: A CONSULTANT'S VIEWPOINT.

• Authors : Flexner, William A.

Subjects: MEDICAL care marketing; MARKETING consultants; MARKET positioning

• Source: Journal of Health Care Marketing; Summer84, Vol. 4 Issue 3, p55-58, 4p, 1 Chart

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Home grown.

• Authors : Malone, Michael R.

Subjects: MARKETING research; RESEARCH; MARKETING

• Source: Marketing Research; Winter96, Vol. 8 Issue 4, p12-15, 4p, 1 Black and White Photograph

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Early Marketing Research: Science and Application.

• Authors : Wright-Isak, Christine; Prensky, David

Subjects: MARKETING research; RESEARCH; MARKETING management

• Source: Marketing Research; Fall93, Vol. 5 Issue 4, p16-23, 8p

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The 7 Golden Rules.

• Authors : Grapentine, Terry H.; Weaver, Dianne Altman

Subjects: MARKETING research; MARKETING management; MARKETING strategy

• Source: Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p40-44, 5p, 1 Color Photograph

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