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The Impact of Advertising Creative Strategy on Advertising Elasticity.

• Authors : Dall'Olio, Filippo; Vakratsas, Demetrios

Subjects: ADVERTISING; MARKETING strategy; BUSINESS planning

• Source: Journal of Marketing; Jan2023, Vol. 87 Issue 1, p26-44, 19p, 1 Diagram, 8 Charts, 1 Graph

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Marketing Strategy: PERFORMANCE FEEDBACK AND MARKETING AMBIDEXTERITY STRATEGY: THE MODERATING ROLE OF CEO TURNOVER.

• Authors : Qianmin Sun¹ ; Xiaoyu Deng²; Zuohao Hu³

Subjects: *MARKETING strategy; *CHIEF executive officers; *BUSINESS planning

• Source: AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p875-878. 4p.

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Product Development and Innovation: JOB INSECURITY AND WORK-LIFE IMBALANCE AS MOTIVATION TO START A NEW BUSINESS: ESCAPE THEORY PERSPECTIVE.

• Authors : Eunju Ahn¹; Dongwoo Yang¹; Sungho Lee²

Subjects: *BRANDING (Marketing); *MARKETING strategy; *CONSUMER behavior

• Source: AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p888-890. 3p.

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Marketing Strategy: REGAINING CONTROL: BRAND'S INSTITUTIONAL WORK IN AN ATTEMPT TO CHANGE.

• Authors : Aboelenien, Aya¹ ; Chau Minh Nguyen¹

Subjects: *BRANDING (Marketing); *MARKETING strategy; *CONSUMER behavior

• Source: AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p882-885. 4p.

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How to Use Customer Performance Indicators to Align Your Strategy.

• Authors : MITTAL, VIKAS

Subjects: *KEY performance indicators (Management); *MARKETING strategy; *PRODUCTION scheduling

• Source: Marketing News. Jan2019, Vol. 53 Issue 1, p22-24. 2p. 1 Color Photograph.

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You Don't Need More Salespeople, You Need More Productivity.

• Authors : HELMER, PETER

Subjects: *SALES management; *MARKETING strategy; *SOCIAL media in business

• Source: Marketing News. Oct2019, Vol. 52 Issue 9, p4-6. 2p.

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3 Ways Marketers Can Work Better with Creative.

• Authors : WITHERS, ALEX

Subjects: *CREATIVITY in advertising; *MARKETING strategy; *MARKETING management

• Source: Marketing News. Sep2018, Vol. 52 Issue 8, p52-54. 2p. 1 Color Photograph.

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Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets.

• Authors : Hughes, Nick; Chandy, Rajesh

Subjects: MARKETING strategy; MARKETING research; BUSINESS planning

• Source: Journal of Marketing; Jan2021, Vol. 85 Issue 1, p59-63, 5p

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Developing and Testing a Targeting Strategy Framework: A Holistic and Behavioral approach.

• Authors : Kyriakou, Marina¹ ; Tsogas, Markos¹

Subjects: *REGULATORY focus theory; *MARKETING strategy; *MARKETING management

• Source: AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p840-843. 4p.

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CEO Temporal Focus and Product Newness.

Subjects: CHIEF executive officers; TIME pressure; CUSTOMER services

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p955-971, 17p

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