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Publisher : american marketing association Subject : business planning Subject : customer loyalty Subject : customer services Subject : goodman, john Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Subject
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Academic Journal

When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors.

Subjects: CROWDSOURCING; CONTESTS; CUSTOMER cocreation

  • Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p99-120, 22p

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Academic Journal

Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?

Subjects: CHIEF marketing officers; WOMEN executives; DECISION making in business

  • Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1154-1176, 23p

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Conference

FROM VULNERABILITY TO VIGILANCE: DEVELOPING A RESILIENT MARKETING MANAGEMENT FRAMEWORK WITH RISK MANAGEMENT.

Subjects: *MARKETING management; *RISK management in business

  • Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p715-716. 2p.

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Academic Journal

Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump.

Subjects: TECHNOLOGICAL innovations; IMPRINTING (Psychology); GOING public (Securities)

  • Source: Journal of Marketing; Mar2023, Vol. 87 Issue 2, p232-252, 21p, 7 Charts, 4 Graphs

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Conference

VERIFICATION OF TIME SETTING TO IMPROVE SHARE ESTIMATION ACCURACY IN CONCEPT TESTING.

Subjects: PRODUCT management; SALES reporting; STOCKS (Finance)

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p849-860, 12p

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Conference

INTUITIVE DECISION MAKING IN MARKETING.

Subjects: *MARKETING management; *DECISION making; *QUALITATIVE research

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p995-997. 3p.

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Periodical

The Positives and Negatives of Marketing.

Subjects: *MARKETING; *MARKETING management; COLLEGE teachers

  • Source: Marketing News. Jun/Jul2019, Vol. 53 Issue 6, p30-31. 2p. 1 Color Photograph.

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Conference

Social Responsibility, Sustainability, Policy and Consumer Culture Theory: EXPLORING THE CONTEXT-DEPENDENCY OF FIRMS' PORTRAYALS OF CONSUMER NATURE.

Subjects: CONSUMER research; CONSUMER behavior; MARKETING

  • Source: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p1067-1070, 4p

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Conference

Marketing Strategy: REGAINING CONTROL: BRAND'S INSTITUTIONAL WORK IN AN ATTEMPT TO CHANGE.

Subjects: BRANDING (Marketing); MARKETING strategy; CONSUMER behavior

  • Source: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p882-885, 4p

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Conference

Marketing Strategy: PERFORMANCE FEEDBACK AND MARKETING AMBIDEXTERITY STRATEGY: THE MODERATING ROLE OF CEO TURNOVER.

Subjects: MARKETING strategy; CHIEF executive officers; PSYCHOLOGICAL feedback

  • Source: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p875-878, 4p

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  • 1-10 of  5,613 results for ""MARKETING management""