Subjects: *PRODUCT management; *NEW product development; *PROJECT managementGARTEN, Jeffrey E., 1946-
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Subjects: *MARKETING consultants; *MARKETING executives; *MARKETING management
Subjects: *CREATIVE ability in business; *INNOVATION management; *BUSINESS successALTIER, William J.
Subjects: *INNOVATIONS in business; *BUSINESS planning; *PRODUCT managementUNITED States
Subjects: MARKETING research; MARKETING strategy; MARKET surveysUNITED States