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Phone: (843) 766-6635

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9 a.m. - 2 p.m.
*open the 2nd and 4th Saturday

Phone: (843) 588-2001

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Publisher : american marketing association Subject : business planning Subject : customer loyalty Subject : customer services Subject : goodman, john Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Subject

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Academic Journal

Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?

Authors : Varma, Rajita; Bommaraju, Raghu; Singh, Siddharth S.

Subjects: CHIEF marketing officers; WOMEN executives; DECISION making in business

Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1154-1176, 23p

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Conference

Education Full Text (H.W. Wilson)

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Conference

Education Full Text (H.W. Wilson)

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Academic Journal

Big Data's Next Step.

Authors : KRAJICEK, DAVID

Subjects: *BIG data; *DECISION making in marketing; *MARKETING researchUNITED States. National Security AgencySNOWDEN, Edward, 1983-

Source: Marketing Insights. Jan/Feb2014, Vol. 26 Issue 1, p10-11. 2p.

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Academic Journal

Information Processing and Decision Making in Marketing Organizations.

Authors : Hulbert, James¹; Farley, John U.¹; Howard, John A.¹

Subjects: *DECISION making in marketing; *INFORMATION resources management; *STRATEGIC information system

Source: Journal of Marketing Research (JMR). Feb1972, Vol. 9 Issue 1, p75-77. 3p. 4 Diagrams.

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Academic Journal

Hidden Investments in Marketing Decisions.

Authors : Fox, Matthew C.^1,2,3

Subjects: *INVESTMENTS; *DECISION making in marketing; *FINANCIAL statements

Source: Journal of Marketing. Oct68 Part 1, Vol. 32 Issue 4, p9-12. 4p. 1 Black and White Photograph, 1 Chart.

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Academic Journal

Theory or Research for the Marketing Decision-maker?

Authors : O'Dell, William F.¹

Subjects: *DECISION making in marketing; *MARKETING executives; *MARKETING research

Source: Journal of Marketing. Apr1966, Vol. 30 Issue 2, p52-53. 4p. 1 Black and White Photograph.

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Academic Journal

Dilemma of Selling to Uncle Sam.

Authors : Katz, Arthur J.¹

Subjects: *DECISION making in marketing; *PUBLIC spending; *GOVERNMENT purchasingUNITED States

Source: Journal of Marketing. Apr1965, Vol. 29 Issue 2, p25-27. 3p. 1 Black and White Photograph.

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Academic Journal

The Marketing Manager's Dilemma.

Authors : Alexander, Ralph T.¹

Subjects: *MARKETING research; *DECISION making; *MARKETING management

Source: Journal of Marketing. Apr1965, Vol. 29 Issue 2, p18-21. 4p. 1 Black and White Photograph.

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Academic Journal

Blame Game.

Authors : Gibson, Lawrence D.¹

Subjects: *MARKETING research; *DECISION making; *BUSINESS planningSCHULTZ, Don

Source: Marketing Research. Winter2005, Vol. 17 Issue 4, p32-34. 3p. 1 Illustration.

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