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*open the 2nd and 4th Saturday

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Publisher : american marketing association Subject : business planning Subject : customer loyalty Subject : customer services Subject : goodman, john Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Subject

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Academic Journal

The Case for 'Approachable Analytics'.

Authors : TRIPATHI, MANISH¹

Subjects: *MARKETING research; *BUSINESS to consumer transactions; *MARKETING management

Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p14-15. 2p.

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Periodical

Internet INFERNO.

Authors : Hart, Christopher¹ ; Blackshaw, Pete²

Subjects: *MARKETING consultants; *BUSINESS to consumer transactions; *ADVERTISING media planning

Source: Marketing Management. Jan/Feb2006, Vol. 15 Issue 1, p18-25. 8p. 1 Color Photograph, 1 Diagram, 2 Charts, 2 Graphs.

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Academic Journal

Detecting and Explaining Vividness Effects in Attitudinal Judgments.

Authors : Kisielius, Jolita; Sternthal, Brian

Subjects: ADVERTISING effectiveness; MARKETING research; VISUAL perception

Source: Journal of Marketing Research (JMR); Feb1984, Vol. 21 Issue 1, p54-64, 11p, 2 Charts

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Academic Journal

The Adaptability of Marketing Systems to Interventions in Developing Countries: Evidence from the Pineapple System in Benin.

Authors : Hounhouigan, Menouwesso H.; Ingenbleek, Paul T. M.; Van der Lans, Ivo A.

Subjects: MARKETING theory; ECONOMIC development; BUSINESS to consumer transactions

Source: Journal of Public Policy & Marketing; Fall2014, Vol. 33 Issue 2, p159-172, 14p, 1 Diagram, 4 Charts, 1 Map

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Periodical

MPLANET: REVIEW, RECHARGE.

Authors : DUNLAP, DENNIS¹

Subjects: *MARKETING executives; *ADVERTISING; *BUSINESS to consumer transactions

Source: Marketing News. 3/1/2007, Vol. 41 Issue 4, p12-17. 3p. 1 Color Photograph.

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Academic Journal

FAMILY BRAND.

Authors : UDELL, MELODY

Subjects: SOCIAL media; ADVERTISING campaigns; CUSTOMER relationsMONDELEZ International Inc.

Source: Marketing Insights; Mar/Apr2015, Vol. 27 Issue 2, p4-5, 2p

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Periodical

Lean, Mean, Agile Marketing.

Authors : CONICK, HAL

Subjects: MARKETING management; MARKETING effectiveness; INDUSTRIAL management

Source: Marketing News; Aug2018, Vol. 52 Issue 7, p14-15, 2p, 1 Color Photograph

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Periodical

When consumers say something, how they say it counts a lot.

Authors : Miller, Cyndee

Subjects: *MARKETING; *INDUSTRIAL management; *BUSINESS to consumer transactions

Source: Marketing News. 6/7/1993, Vol. 27 Issue 12, p9-9. 1/3p.

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Periodical

Use atypical tools for today's marketing plan.

Authors : Schultz, Don E.

Subjects: MARKETING strategy; MARKETING management; MARKETING planning

Source: Marketing News; 2/15/2007, Vol. 41 Issue 3, p7-10, 2p

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