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Publisher : american marketing association Subject : business planning Subject : customer loyalty Subject : customer services Subject : goodman, john Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Subject
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Academic Journal

Suspense and Surprise in Media Product Design: Evidence from Twitch.

Subjects: SURPRISE; PRODUCT design; BUSINESS planningTWITCH Interactive Inc.

  • Source: Journal of Marketing Research (JMR); Feb2023, Vol. 60 Issue 1, p1-24, 24p, 7 Charts, 5 Graphs

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Academic Journal

JM: Promoting Catalysis in Marketing Scholarship.

Subjects: MARKETING; BUSINESS planning; SCHOLARLY publishingJOURNAL of Marketing (Periodical)

  • Source: Journal of Marketing; Jan2023, Vol. 87 Issue 1, p1-9, 9p, 3 Charts

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Academic Journal

The Impact of Advertising Creative Strategy on Advertising Elasticity.

Subjects: ADVERTISING; MARKETING strategy; BUSINESS planning

  • Source: Journal of Marketing; Jan2023, Vol. 87 Issue 1, p26-44, 19p, 1 Diagram, 8 Charts, 1 Graph

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Conference

END-CONSUMER OR BUSINESS PARTNER - WHO AM I? NEW PROSUMER ROLES IN EMERGING SERVICE BUSINESS MODELS.

Subjects: CONSUMER research; CONSUMER attitudes; CONSUMER behavior

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1030-1033, 4p

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Conference

THE ANTECEDENTS OF BRAND PERSONALITY: A META-ANALYTIC REVIEW.

Subjects: BRAND personification; BUSINESS planning; CORPORATE culture

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p844-848, 5p

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Periodical

The Myths and Realities of Creative Briefs.

Subjects: *BUSINESS planning; *ECONOMIC indicators; *BRANDING (Marketing)

  • Source: Marketing News. Winter2021, Vol. 55 Issue 1, p26-27. 2p. 1 Color Photograph.

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Periodical

Ensuring DE&I Investments Drive Significant Business Impact.

Subjects: *EMPLOYEE retention; *CUSTOMER retention; *BUSINESS planning

  • Source: Marketing News. Spring2024, Vol. 58 Issue 2, p5-8. 4p. 2 Color Photographs, 1 Chart, 1 Graph.

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Conference

Social Responsibility, Sustainability, Policy and Consumer Culture Theory: THE BRAND REPUTATION IMPACT OF ACTIVISM DEPENDS ON THE ISSUE ADDRESSED AND ON THE BRAND CATEGORY.

Subjects: *BRANDING (Marketing); *BUSINESS planning; *BUSINESS development

  • Source: AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p1116-1119. 4p.

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Conference

HABITS AS A DOUBLE-EDGED SWORD IN FREEMIUM MODELS - THEIR INFLUENCE ON SUBSCRIPTION INTENTION.

Subjects: CONSUMER research; CONSUMER attitudes; CONSUMER behavior

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1034-1036, 3p

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Academic Journal

Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets.

Subjects: MARKETING strategy; MARKETING research; BUSINESS planning

  • Source: Journal of Marketing; Jan2021, Vol. 85 Issue 1, p59-63, 5p

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  • 1-10 of  2,631 results for ""BUSINESS planning""