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Promised Land.

• Authors : Price, Reg¹ ; Schultz, Don E.²

Subjects: *BUSINESS enterprises; *CUSTOMER services; *CUSTOMER relations

• Source: Marketing Management. Jul/Aug2006, Vol. 15 Issue 4, p25-27. 3p. 1 Color Photograph.

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Is Everyone Lined up?

• Authors : Crosby, Lawrence A.¹ ; Johnson, Sheree L.²

Subjects: *CUSTOMER relations; *CORPORATE growth; *CUSTOMER loyalty

• Source: Marketing Management. Nov/Dec2004, Vol. 13 Issue 6, p14-15. 2p. 1 Color Photograph.

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Freedom From Functions.

• Authors : Schultz, Don E.¹

Subjects: *MARKETING management; *BUSINESS enterprises; *MARKETING strategy

• Source: Marketing Management. May/Jun2003, Vol. 12 Issue 3, p8-9. 2p. 1 Black and White Photograph.

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SETTING THE PACE WITH SOLUTIONS.

• Authors : Doster, Daniel; Roegner, Eric¹

Subjects: *MARKETING strategy; *BUSINESS enterprises; *SALES promotion

• Source: Marketing Management. Spring2000, Vol. 9 Issue 1, p51-54. 4p. 1 Color Photograph, 1 Diagram, 1 Graph.

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Why Not Here?

• Authors : CROSBY, LAWRENCE A.

Subjects: *MARKETING management; *MARKET surveys; *CONSUMER research

• Source: Marketing News. Aug2017, Vol. 51 Issue 7, p20-21. 2p. 2 Illustrations.

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The Only Thing Marketers Have to Fear Is Fear of Change.

Subjects: *CHANGE; *BUSINESS enterprises; *BUSINESS planningUNITED States

• Source: Marketing News. Sep2016, Vol. 50 Issue 8, p1-2. 2p. 1 Color Photograph.

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Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees' Cultural Intelligence.

• Authors : Paparoidamis, Nicholas G.; Tran, Huong Thi Thanh; Leonidou, Constantinos N.

Subjects: CUSTOMER loyalty; CONSUMER behavior; INTERNATIONAL markets

• Source: Journal of International Marketing; Jun2019, Vol. 27 Issue 2, p56-75, 20p, 1 Diagram, 4 Charts, 2 Graphs

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The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations.

• Authors : Lee, Hannah Soobin; Griffith, David A.

Subjects: INTERNATIONAL business enterprises; MARKETING strategy; BUSINESS planning

• Source: Journal of International Marketing; Jun2019, Vol. 27 Issue 2, p22-37, 16p, 3 Charts, 3 Graphs

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10 Tips for a Better Return on Marketing Analytics.

• Authors : MOORMAN, CHRISTINE¹

Subjects: *MARKETING consultants; *BUSINESS enterprises; *CAPITAL budget

• Source: Marketing News. Oct2014, Vol. 48 Issue 10, p24-25. 2p.

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MERCHANDISE CLASSIFICATION AND THE COMMODITY APPROACH.

• Authors : Hollander, Stanley C.¹

Subjects: *BUSINESS enterprises; *MERCHANDISING; *MARKETING

• Source: Journal of Marketing. Jan1956, Vol. 20 Issue 3, p275-278. 4p.

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