Subjects: *MARKETING management; *ADVERTISING media planning; *MARKETING research
Record details
Subjects: *ADVERTISING media planning; *INTEGRATED marketing; *CONSUMER behavior
Subjects: *ADVERTISING media planning; *DATA analysis; *ADVERTISING campaignsBROWN, Douglas
Subjects: *ADVERTISING media planning; *MARKETING research; *ADVERTISING effectivenessBROWN, Douglas
Subjects: *ADVERTISING media planning; *LINEAR programming; *MATHEMATICAL programming
Subjects: *ADVERTISING media planning; *LINEAR programming; *MATHEMATICAL modelsSTASCH, Stanley F.
Subjects: *ADVERTISING media planning; *AUTOMOBILE dealers; *BUDGET
Subjects: *ADVERTISING campaigns; *ADVERTISING media planning; *MARKETING managementGENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GIS
Subjects: PRODUCT placement in mass media; PRODUCT placement; MARKETING management
Subjects: MARKETING management; MARKETING strategy; DISPLAY of merchandise