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Publisher : american marketing association Subject : business planning Subject : customer loyalty Subject : customer services Subject : goodman, john Subject : marketing Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Subject

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Periodical

Store Snooping.

Subjects: *MARKETING consultants; *MYSTERY shopping; *CATEGORY managementNORTH AmericaUNDERHILL, Paco

Source: Marketing Management. 1993, Vol. 2 Issue 1, p6-7. 2p. 4 Black and White Photographs.

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Academic Journal

The Project Sprint.

Authors : KUGEL, CHRISTIAN¹

Subjects: *MARKETING consultants; *MARKETING management; *MARKETING research

Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p20-21. 2p.

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Academic Journal

CAN I HAVE SOME OF THAT?

Authors : FLORY, MARY M.; DAVIS, JULIE

Subjects: *MARKETING consultants; *WORK environment; *MARKETING managementTHOMAS, Charles; BELISSENT, Jennifer

Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p8-9. 2p.

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Periodical

10 Tips for a Better Return on Marketing Analytics.

Authors : MOORMAN, CHRISTINE¹

Subjects: *MARKETING consultants; *BUSINESS enterprises; *CAPITAL budget

Source: Marketing News. Oct2014, Vol. 48 Issue 10, p24-25. 2p.

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Periodical

10 minutes with . . . John Goodman.

Authors : Birkner, Christine (AUTHOR)

Subjects: *MARKETING consultants; *CUSTOMER retention; *CUSTOMER satisfactionTARP Worldwide Inc.GOODMAN, John

Source: Marketing News. 10/30/2011, Vol. 45 Issue 13, p28-32. 4p. 1 Color Photograph.

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Periodical

Paving the way to our extinction as marketers.

Authors : Murphy, Lucia C. Rohrer¹

Subjects: *MARKETING consultants; *ADVERTISERS; *MARKETINGUNITED States

Source: Marketing News. 7/17/95, Vol. 29 Issue 15, p4-6. 2p. 1 Black and White Photograph.

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Periodical

Outside insiders: Choosing, using marketing consultants.

Authors : Kuczmarski, Thomas D.¹; Rinholm, Brenda L.²

Subjects: *MARKETING consultants; *MARKETING strategy; *OFFICE politics

Source: Marketing News. 6/24/1991, Vol. 25 Issue 13, p7-19. 2p.

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Academic Journal

EVALUATING A MARKETING CONSULTANT: A CONSULTANT'S VIEWPOINT.

Authors : Flexner, William A.¹

Subjects: *MARKETING consultants; *MARKET positioning; *BUSINESS planning

Source: Journal of Health Care Marketing. Summer84, Vol. 4 Issue 3, p55-58. 4p. 1 Chart.

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Periodical

Only researcher acting as 'internal consultant' is worth it to self, company.

Authors : Hodock, Calvin L.¹

Subjects: *MARKETING consultants; *MARKETING executives; *MARKETING management

Source: Marketing News. 1/27/1978, Vol. 11 Issue 15, p1-21. 3p.

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Academic Journal

LEADERS IN MARKETING: Albert Wesley Frey.

Authors : Wood, James Playsted

Subjects: *MARKETING consultants; *ADVERTISING; *MARKETINGUNITED StatesADVERTISING Industry, The (Book)...

Source: Journal of Marketing. Oct63, Vol. 27 Issue 4, p72-73. 2p.

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