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10 Tips for a Better Return on Marketing Analytics.

• Authors : MOORMAN, CHRISTINE¹

Subjects: *MARKETING consultants; *BUSINESS enterprises; *CAPITAL budget

• Source: Marketing News. Oct2014, Vol. 48 Issue 10, p24-25. 2p.

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10 minutes with . . . John Goodman.

• Authors : Birkner, Christine (AUTHOR)

Subjects: *MARKETING consultants; *CUSTOMER retention; *CUSTOMER satisfactionTARP Worldwide Inc.GOODMAN, John

• Source: Marketing News. 10/30/2011, Vol. 45 Issue 13, p28-32. 4p. 1 Color Photograph.

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Only researcher acting as 'internal consultant' is worth it to self, company.

• Authors : Hodock, Calvin L.¹

Subjects: *MARKETING consultants; *MARKETING executives; *MARKETING management

• Source: Marketing News. 1/27/1978, Vol. 11 Issue 15, p1-21. 3p.

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American marketing expertise needed all around the globe.

• Authors : Klein, Chuck¹

Subjects: *MARKETING research companies; *MARKETING consultants; *MARKETING managementUNITED States

• Source: Marketing News. 10/26/98, Vol. 32 Issue 22, p4-4. 1/3p.

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Strategic consultants expose problems marketers didn't think they even had.

Subjects: *MARKETING consultants; *BUSINESS enterprises; *SALES

• Source: Marketing News. 2/1/88, Vol. 22 Issue 3, p10-10. 1/3p. 1 Black and White Photograph.

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Spotty Analytics Usage in the Era of Data-Driven Business.

• Authors : MOORMAN, CHRISTINE¹

Subjects: *MARKETING costs; *MARKETING management; *MARKETING consultants

• Source: Marketing News. Apr2015, Vol. 49 Issue 4, p28-30. 2p. 1 Graph.

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Researchers must expand their management perspective.

Subjects: *MARKETING management; *MARKETING research; *MARKETING consultantsGLATZEL, H. David

• Source: Marketing News. 2/4/1983, Vol. 17 Issue 3, p1-14. 2p.

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MARKETING TACTICS HEARD ROUND THE WORLD MAKE THE DIFFERENCE AT HOME.

Subjects: *MARKETING management; *INTERNATIONAL advertising; *MARKETING consultants

• Source: Marketing News. 2/28/2009, Vol. 43 Issue 3, p05-05. 2/5p.

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Cable industry suffers from poor marketing.

Subjects: *MARKETING management; *CABLE television; *MARKETING consultantsUNITED States

• Source: Marketing News. 5/29/1981, Vol. 14 Issue 29, p3-3. 1/8p.

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Research Roundtable 2010.

• Authors : Frank, John N. (AUTHOR)

Subjects: *MARKETING research companies; *MARKETING research; *MARKETING management

• Source: Marketing News. 6/30/2010, Vol. 44 Issue 8, p11-13. 3p. 4 Color Photographs.

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