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Internet INFERNO.

• Authors : Hart, Christopher¹ ; Blackshaw, Pete²

Subjects: *MARKETING consultants; *BUSINESS to consumer transactions; *ADVERTISING media planning

• Source: Marketing Management. Jan/Feb2006, Vol. 15 Issue 1, p18-25. 8p. 1 Color Photograph, 1 Diagram, 2 Charts, 2 Graphs.

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Harnessing an Unpredictable Tool.

• Authors : Oliva, Ralph A.¹

Subjects: *MARKETING management; *INTERNET marketing; *MARKETING consultants

• Source: Marketing Management. Spring97, Vol. 6 Issue 1, p34-36. 3p. 1 Color Photograph, 1 Graph.

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B2B Marketing's Balancing Act.

• Authors : Oliva, Ralph A.; Donath, Bob

Subjects: INDUSTRIAL advertising; FORECASTING; RESEARCH

• Source: Marketing Management; Sep/Oct2008, Vol. 17 Issue 5, p24-30, 7p, 1 Color Photograph, 2 Diagrams, 2 Charts

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The 7 Golden Rules.

• Authors : Grapentine, Terry H.; Weaver, Dianne Altman

Subjects: MARKETING research; MARKETING management; MARKETING strategy

• Source: Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p40-44, 5p, 1 Color Photograph

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Firms that seek consultants want realistic experience.

• Authors : Vence, Deborah L.

• Source: Marketing News. 2003, Vol. 37, Issue 18, pages. 1

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