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Publisher : american marketing association Format : Academic Journals Subject : business-to-business transactions Subject : consumers Subject : integrated marketing Subject : marketing management Filter by : Subject

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Academic Journal

The Project Sprint.

Authors : KUGEL, CHRISTIAN¹

Subjects: *MARKETING consultants; *MARKETING management; *MARKETING research

Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p20-21. 2p.

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Academic Journal

CAN I HAVE SOME OF THAT?

Authors : FLORY, MARY M.; DAVIS, JULIE

Subjects: *MARKETING consultants; *WORK environment; *MARKETING managementTHOMAS, Charles; BELISSENT, Jennifer

Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p8-9. 2p.

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Academic Journal

Marketing Integration for Land Developers.

Authors : Verda, Dominic J.

Subjects: INTEGRATED marketing; REAL estate developers; MARKETING strategy

Source: Journal of Marketing; Oct1976, Vol. 40 Issue 4, p105-108, 4p, 1 Chart

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Academic Journal

The Role of Marketing Research in Public Policy Decision Making.

Authors : Wilkie, William L.; Gardner, David M.

Subjects: MARKETING research; POLICY science research; DECISION makingUNITED StatesUNITED States. Federal Trade Commission

Source: Journal of Marketing; Jan1974, Vol. 38 Issue 1, p38-47, 10p

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Academic Journal

Industrial Marketing . . . Is Marketing Research Finally Maturing?

Authors : Christian, Richard C.

Subjects: MARKETING research; MARKETING education; MARKETING strategyUNITED StatesWESTFALL, Ralph; BOYD, Harper; HENDERSON, R. F.

Source: Journal of Marketing; Apr1960, Vol. 24 Issue 4, p82-85, 4p

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Academic Journal

Home grown.

Authors : Malone, Michael R.

Subjects: MARKETING research; RESEARCH; MARKETING

Source: Marketing Research; Winter96, Vol. 8 Issue 4, p12-15, 4p, 1 Black and White Photograph

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Academic Journal

Early Marketing Research: Science and Application.

Authors : Wright-Isak, Christine; Prensky, David

Subjects: MARKETING research; RESEARCH; MARKETING management

Source: Marketing Research; Fall93, Vol. 5 Issue 4, p16-23, 8p

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Academic Journal

Underground Testing.

Authors : Holbert, Neil Bruce

Subjects: MARKETING research companies; MARKETING research; MARKETING consultants

Source: Journal of Marketing Research (JMR); Aug1969, Vol. 6 Issue 3, p374-374, 1p

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Academic Journal

Aggregation.

Authors : Wyner, Gordon A.

Subjects: MARKETING research; RESEARCH methodology; RESEARCH

Source: Marketing Research; Fall94, Vol. 6 Issue 4, p48-49, 2p, 1 Black and White Photograph

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Academic Journal

Back to the Basics.

Authors : Jennings, Keith

Subjects: MARKETING education; MEDICAL care marketing; MARKETING management

Source: Marketing Health Services; Fall2005, Vol. 25 Issue 3, p44-44, 1p

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