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Education Full Text (H.W. Wilson)

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The Passion Conversation : Understanding, Sparking, and Sustaining Word of Mouth Marketing

• Authors : Robbin Phillips; Greg Cordell; Geno Church

Subjects: Word-of-mouth advertising; Business referrals; MarketingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / General

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Using Trending Conversations and Popular Hashtags to Build Your Brand, Part 1.

• Authors : POPHAL, LINDA

Subjects: *MARKETING; *ADVERTISING; *BUSINESS

• Source: Information Today. Jan/Feb2022, Vol. 39 Issue 1, p38-39. 2p. 2 Color Photographs.

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Continuing The Conversation: What The Coinbase Controversy Reveals About The Ad Industry's Great Divide.

• Authors : Matlins, Seth (AUTHOR)

Subjects: *ADVERTISING; CONVERSATION

• Source: Forbes.com. 2/28/2022, pN.PAG-N.PAG. 1p. 1 Color Photograph.

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Education Full Text (H.W. Wilson)

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Join the Conversation : How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

• Authors : Joseph Jaffe

Subjects: Relationship marketing; Marketing; Customer relationsBUSINESS & ECONOMICS / Advertising & Promotion

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Education Full Text (H.W. Wilson)

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Travels With Izzi.

• Authors : Davis, Peter

Subjects: *CONVERSATION; *TRAVEL; *TRANSLATORSUNITED States; IRAQAL-Izzi, Sa'ad; WOLFOWITZ, Paul, 1943-; MUFTI, Adnan

• Source: Nation. 8/18/2003-8/25/2003, Vol. 277 Issue 5, p5-7. 3p.

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How advertising became a conversation business.

• Authors : Valiquette, Max

Subjects: *CONVERSATION; *MARKETING; *INTERNET marketingMAD Men (TV program)

• Source: Canadian Business. 9/29/2009, Vol. 82 Issue 17, p11-11. 1p. 1 Black and White Photograph.

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MAKE THE MOST OF SEASONAL MINGLING.

• Authors : Fine, Debra

Subjects: *MARKETING; *MANAGEMENT; *BUSINESS

• Source: Commercial Law Bulletin. Nov/Dec2003, Vol. 18 Issue 6, p22-23. 2p. 1 Black and White Photograph.

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