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Periodical

CUSTOMER EXPERIENCE IN THE AGE OF AI: In the ever-evolving landscape of customer experience, artificial intelligence has emerged as a game-changer.

Authors : MEDCALF, GRAHAM

Subjects: *CUSTOMER relations; *ARTIFICIAL intelligence; *CUSTOMER experience

Source: NZ Business (0113-4957). Jun2024, p32-34. 3p.

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News

Beyond the Hype: The Tangible Benefits of AI in Managed Services.

Authors : Sanchez, Miguel¹; Cann, Jay²

Subjects: *ARTIFICIAL intelligence; *DECISION support systems; *INFORMATION technology

Source: Orange County Business Journal. 4/8/2024, Vol. 47 Issue 15, pB-34-B-34. 1p.

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Periodical

Effective Storytelling in Digital Marketing.

Authors : POPHAL, LINDA

Subjects: *CUSTOMER relations; *INFORMATION services; *ARTIFICIAL intelligence

Source: Information Today. Mar2024, Vol. 41 Issue 2, p31-32. 2p.

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Periodical

PERSONALIZATION TO SUPPORT CUSTOMER ENGAGEMENT AND BOOST REVENUE.

Authors : LAMONT, JUDITH

Subjects: *CUSTOMER relations; *ARTIFICIAL intelligence; *INTERNET content management systems

Source: KM World. Mar/Apr2024, Vol. 33 Issue 2, p6-8. 3p.

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Periodical

AI and Unified Data: Balancing Tech with Personal Touch.

Authors : Benskin, David¹

Subjects: *ARTIFICIAL intelligence; *CUSTOMER relationship management; *CUSTOMER relations

Source: Wealth Management Real Estate. 2024 Special Issue, p7-7. 1p.

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Academic Journal

Empowering AI Companions for Enhanced Relationship Marketing.

Authors : Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika

Subjects: INTELLIGENT personal assistants; INTELLIGENT agents; RELATIONSHIP marketing

Source: California Management Review; Feb2024, Vol. 66 Issue 2, p65-90, 26p

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Periodical

A Tale of Two Channels.

Authors : BEIBEI DONG (AUTHOR); MENGZHOU ZHUANG (AUTHOR); FANG, ERIC (ER) (AUTHOR)

Subjects: *CUSTOMER relations; *CHIEF marketing officers; *ARTIFICIAL intelligence

Source: Marketing News. Fall2023, Vol. 57 Issue 4, p9-10. 2p. 2 Color Photographs.

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Academic Journal

Cognitive engagement with AI‐enabled technologies and value creation in healthcare.

Authors : Kumar, Pradeep (AUTHOR); Vrontis, Demetris (AUTHOR); Pallonetto, Fabiano (AUTHOR)

Subjects: VALUE creation; CUSTOMER relations; CUSTOMER cocreation

Source: Journal of Consumer Behaviour. Mar2024, Vol. 23 Issue 2, p389-404. 16p.

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Periodical

How AI Can Help Sales Teams Craft More Personalized Pitches.

Authors : Dixon, Matthew; McKenna, Ted

Subjects: *CUSTOMER relations; *ARTIFICIAL intelligence; *SALE of business enterprisesHARVARD Business School

Source: Harvard Business Review Digital Articles. 11/28/2023, p1-10. 10p.

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Academic Journal

How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?

Authors : Li, Baoku (AUTHOR); Yao, Ruoxi (AUTHOR); Nan, Yafeng (AUTHOR)

Subjects: CUSTOMER relations; CHATBOTS; ARTIFICIAL intelligence

Source: Journal of Consumer Behaviour. Nov/Dec2023, Vol. 22 Issue 6, p1376-1398. 23p.

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