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Reclaiming Conversation : The Power of Talk in a Digital Age

• Authors : Sherry Turkle

Subjects: Internet addiction; Cell phones and teenagers; Digital media--Social aspectsSOCIAL SCIENCE / Media Studies; BUSINESS & ECONOMICS / Management; FAMILY & RELATIONSHIPS / Parenting / General

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The Passion Conversation : Understanding, Sparking, and Sustaining Word of Mouth Marketing

• Authors : Robbin Phillips; Greg Cordell; Geno Church

Subjects: Word-of-mouth advertising; Business referrals; MarketingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / General

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Join the Conversation : How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

• Authors : Joseph Jaffe

Subjects: Relationship marketing; Marketing; Customer relationsBUSINESS & ECONOMICS / Advertising & Promotion

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Facebook and Conversation Analysis : The Structure and Organization of Comment Threads

• Authors : Matteo Farina

Subjects: Online social networksLANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics; COMPUTERS / Internet / Social Media; LANGUAGE ARTS & DISCIPLINES / Communication Studies

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ONLINE CONVERSATION

• Authors : Day M.

• Source: Encyclopedia of Computer Science.

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Trolls

• Source: AllSides Red Blue Dictionary.

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chat

• Source: Britannica Concise Encyclopedia.

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electronic conferencing

• Source: The Hutchinson Unabridged Encyclopedia with Atlas and Weather Guide.

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Managing, metrics and scaling up

• Source: Teach Yourself: The Ultimate Marketing & PR Book.

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Chat Rooms

• Authors : Rosen Devan

• Source: Encyclopedia of Social Media and Politics.

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