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Marketing Trade Craft at the Trade Commission.

• Authors : Strenio Jr., Andrew J.¹

Subjects: *MARKETING management; *CONSUMER protection; *COMMISSIONERSUNITED States. Federal Trade Commission

• Source: Journal of Public Policy & Marketing. Fall2014, Vol. 33 Issue 2, p191-193. 3p.

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NEWS ROUNDUP.

• Authors : James, Dana

Subjects: *ACTIONS & defenses (Law); *FALSE advertising; *ADVERTISING campaignsUNITED StatesJUNO Online Services Inc. 945384915 JUNO Online Services Inc. JUNO Online Services Inc. 945384915 945384915 JUNO Online Services Inc. 945384915 JWEB; GATEWAY Inc. GATEWAY Inc. GATEWAY Inc. GTW; UNITED States. Federal Trade Commission

• Source: Marketing News. 06/18/2001, Vol. 35 Issue 13, p3-10. 2p.

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Is the Cost Defense Workable?

• Authors : Lynn, Robert A.¹

Subjects: *INDUSTRIAL costs; *PRICE regulation; *PRICE discriminationUNITED StatesUNITED States. Federal Trade Commission ; UNITED States. Supreme Court ; BIRD & Son Inc.

• Source: Journal of Marketing. Jan1965, Vol. 29 Issue 1, p37-42. 6p. 1 Black and White Photograph, 1 Chart, 1 Graph.

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Managers must develop tactics to handle FTC probes of ad claims.

• Authors : Jenkins, Roger L.¹

Subjects: *MARKETING management; *ADVERTISING management; *ADVERTISING lawsUNITED StatesUNITED States. Federal Trade Commission

• Source: Marketing News. 5/30/1980, Vol. 13 Issue 24, p4-4. 2/3p.

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FTC man tells how he tells if merger may be illegal.

Subjects: *MERGERS & acquisitions; *MARKETING managementUNITED StatesUNITED States. Federal Trade Commission...

• Source: Marketing News. 2/15/74, Vol. 7 Issue 16, p12-12. 1/4p.

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News Digest.

Subjects: *MARKETING; *FRAUD; *TELEMARKETINGUNITED StatesUNITED States. Federal Trade Commission

• Source: Marketing News. 9/11/95, Vol. 29 Issue 19, p1-1. 1/3p.

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Marketing Research and the Legal Requirements of Advertising.

• Authors : Rosch, J. Thomas¹

Subjects: *ADVERTISING laws; *COMMERCIAL law; *CONSUMER lawUNITED StatesUNITED States. Federal Trade Commission

• Source: Journal of Marketing. Jul1975, Vol. 39 Issue 3, p69-72. 3p.

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2.0 REGULATION OF PRODUCT CHARACTERISTICS.

• Authors : Werner, Ray O.; Katz, Benjamin J.

Subjects: *WARRANTY; *CONSUMER complaints; *EXPRESS warrantyUNITED StatesUNITED States. Federal Trade Commission ; MADISON Mobile-Modular Homes Inc. ; RENAULT USA Inc.

• Source: Journal of Marketing. Winter80, Vol. 44 Issue 1, p83-84. 2p.

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6.0 PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

• Authors : Werner, Ray O.; Hartman, George E.; Cohen, Dorothy

Subjects: *MARKETING; *QUESTIONNAIRES; *CLASS actionsUNITED StatesSONOTONE Corp. ; UNITED States. Federal Trade Commission

• Source: Journal of Marketing. Spring79, Vol. 43 Issue 2, p113-114. 2p.

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The Role of Marketing Research in Public Policy Decision Making.

• Authors : Wilkie, William L.¹; Gardner, David M.²

Subjects: *MARKETING research; *DECISION making; *MARKETING consultantsUNITED StatesUNITED States. Federal Trade Commission

• Source: Journal of Marketing. Jan1974, Vol. 38 Issue 1, p38-47. 10p.

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