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Language : english Publisher : american marketing association Subject : consumer behavior Subject : decision making Subject : literature Subject : research methodology Filter by : Subject

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Academic Journal

Numerical Taxonomy in Marketing Analysis: A Review Article.

Authors : FRANK, RONALD E.; GREEN, PAUL E.

Subjects: NUMERICAL taxonomy; MARKETING research; CLASSIFICATION

Source: Journal of Marketing Research (JMR); Feb1968, Vol. 5 Issue 1, p83-94, 16p, 1 Chart, 2 Graphs

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Academic Journal

Dimensions of Consumer Information Seeking Behavior.

Authors : Kiel, Geoffrey C.; Layton, Roger A.

Subjects: CONSUMER behavior; CLUSTER analysis (Statistics); INFORMATION resourcesAUSTRALIA

Source: Journal of Marketing Research (JMR); May81, Vol. 18 Issue 2, p233-239, 7p, 4 Charts

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Academic Journal

Taxonomy of Buying Decision Approaches.

Authors : Bunn, Michele D.

Subjects: PURCHASING; DECISION making; CONSUMER research

Source: Journal of Marketing; Jan93, Vol. 57 Issue 1, p38-56, 19p, 1 Diagram, 8 Charts, 1 Graph

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Academic Journal

Market Segmentation Through Numerical Taxonomy.

Authors : Lessig, V. Parker; Tollefson, John O.

Subjects: MARKET segmentation; MARKETING strategy; PSYCHOMETRICS

Source: Journal of Marketing Research (JMR); Nov71, Vol. 8 Issue 4, p480-487, 8p, 6 Charts

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Conference

AN ASSESSMENT OF A CONSUMER BEHAVIOR MULTIPLE-CHOICE QUESTION TAXONOMY.

Authors : Dickinson, John R.¹

Subjects: *QUESTIONNAIRES; *CONSUMER behavior; *CONSUMER attitudes

Source: AMA Winter Academic Conference Proceedings. 2005, Vol. 16, p22-23. 2p. 2 Charts.

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Academic Journal

Comparing Cluster Analyses with Cophenetic Correlation.

Authors : Lessig, V. Parker

Subjects: CLUSTER analysis (Statistics); STATISTICAL correlation; CONSUMER profiling

Source: Journal of Marketing Research (JMR); Feb1972, Vol. 9 Issue 1, p82-84, 3p, 3 Graphs

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