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釋放顧客終身價值的潛能: 全面性的回顧與應用框架.

• Authors : 吳基逞¹ ; 廖健博¹; 卓雍然¹

Subjects: *CUSTOMER lifetime value; *MARKETING personnel; *MARKETING strategy

• Source: Journal of Management & Business Research (2521-4306). Sep2024, Vol. 41 Issue 3, p387-411. 25p.

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基于CLV 偏好挖掘模型的数字社区用户偏好挖掘研究.

• Authors : 肖耘; 许欢欢; 肖雅元

• Source: Journal of Library & Information Science in Agriculture; Feb2023, Vol. 35 Issue 2, p45-60, 16p

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品牌契合对品牌关系质量和重购意向的影响.

• Authors : 张辉; 陈晔

• Source: Tourism Tribune / Lvyou Xuekan; 2017, Issue 5, p43-53, 11p

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《糖果傳奇》 成癮、賭博與新自由主義金融化世界.

• Authors : 戴芃儀

• Source: Chung Wai Literary Quarterly: Studies in Chinese & Foreign Literatures; Dec2023, Vol. 52 Issue 4, p55-87, 33p

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由整合分析與系統性回顧來建構 價值創造理論.

• Authors : 劉楚明; 陳宥杉

Subjects: VALUE creation

• Source: Commerce & Management Quarterly; Dec2023, Vol. 24 Issue 4, p415-459, 45p

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旅游虚拟社区成员 “感知-认同-契合行为” 模式的实证研究.

• Authors : 韩小芸; 田甜; 孙本纶

• Source: Tourism Tribune / Lvyou Xuekan; 8/6/2016, Vol. 31 Issue 8, p61-70, 10p

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手机产品与电信服务套餐捆绑销售方案的选择方法.

• Authors : 袁媛; 樊治平; 尤天慧

• Source: Journal of Northeastern University (Natural Science); Apr2016, Vol. 37 Issue 4, p599-603, 5p

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商业决策远离线性思维.

• Authors : 巴特・德朗格; 斯特凡诺・蓬托尼; 理查德・拉里克

• Source: Harvard Business Review China; Jun2017, Issue 6, p96-156, 11p

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Brand Value Based on Prosumption Logic in Sharing Economy.

• Authors : Shen Lei; He Jiajing; Luo Chu

• Source: Nankai Business Review; 2022, Vol. 25 Issue 4, p4-14, 13p

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裂變行銷的探究－以RE 紅包為例.

• Authors : 陳品全; 邱奕嘉

Subjects: VIRAL marketing; MARKETING theory; REWARD (Psychology)

• Source: Commerce & Management Quarterly; Sep2021, Vol. 22 Issue 3, p375-404, 30p

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