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How the MoD managed to shoot itself in the foot.

Subjects: *DIRECT marketing; *TOTAL quality management; RECRUITING & enlistment (Armed Forces)IRAQ; AFGHANISTANSMITH, Rosemary

• Source: Precision Marketing. 7/13/2007, Vol. 19 Issue 17, p12-12. 1/3p.

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Royal Navy guns for youth to swell ranks.

• Authors : Kimberley, Sara

Subjects: *MARKETING strategy; *INTEGRATED marketing; *WEB developmentUNITED Kingdom

• Source: Precision Marketing. 2/9/2007, Vol. 19 Issue 8, p6-6. 1/3p.

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Army unleashes youth blitz.

• Authors : Hoffbrand, Jenny

Subjects: *ADVERTISING campaigns; *INTERNET advertising; *TELEVISION advertisingUNITED KingdomGREAT Britain. Army

• Source: Precision Marketing. 11/3/2006, Vol. 18 Issue 44, p1-1. 1/2p.

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Net wins first battle in recruitment war.

• Authors : McKelvey, Charlie

Subjects: *WEBSITES; *DIRECT marketing; RECRUITING & enlistment (Armed Forces)GREAT Britain. Army ; TEQUILA\LONDON Ltd.

• Source: Precision Marketing. 6/16/2006, Vol. 18 Issue 33, p15-15. 1/3p.

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Battle to pin down Armed Forces recruits intensifies.

Subjects: RECRUITING & enlistment (Armed Forces); ARMED Forces; TEENAGERSUNITED KingdomTULLO Marshall Warren Ltd....

• Source: Precision Marketing. 6/16/2006, Vol. 18 Issue 33, p11-11. 1p.

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Royal Navy hunts down teenagers with major offensive.

Subjects: RECRUITING & enlistment (Armed Forces); RECRUITMENT advertising (Armed Forces); NAVIESUNITED KingdomGREAT Britain. Royal Navy ; WWAV Rapp Collins London (Company)

• Source: Precision Marketing. 6/9/2006, Vol. 18 Issue 32, p3-3. 1/4p.

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news.

Subjects: *MARKETING; *ADVERTISING; *DIRECT marketingUNITED Kingdom

• Source: Precision Marketing. 10/8/2004, Vol. 16 Issue 49, p5-5. 1/4p.

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Royal Marines lures young men in direct first.

Subjects: *DIRECT marketing; *ADVERTISING agencies; RECRUITING & enlistment (Armed Forces)UNITED Kingdom

• Source: Precision Marketing. 9/3/2004, Vol. 16 Issue 44, p6-6. 1/5p.

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Forces eye quality in recruits assault.

Subjects: *TEXT messages; RECRUITING & enlistment (Armed Forces)UNITED KingdomGREAT Britain. Royal Navy

• Source: Precision Marketing. 12/12/2003, Vol. 16 Issue 9, p12-12. 1p.

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RAF lures recruits via 'radar' push.

• Authors : Kimberley, Sara

Subjects: *RELATIONSHIP marketing; *RECRUITING & enlistment (Armed Forces); *DATABASESUNITED KingdomGREAT Britain. Royal Air Force ; TULLO Marshall Warren Ltd.

• Source: Precision Marketing. 5/19/2006, Vol. 18 Issue 29, p2-2. 1/3p.

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