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HAS DATA BEEN TRUMPED BY MASS MEDIA?

• Authors : Russell

Subjects: *DATA management; *DATA analysis; ADVERTISING & economics

• Source: Marketing Week. 10/6/2016, p3-3. 1/3p.

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Untitled.

• Authors : Morton, Valerie; Barthram, Nick; Lloyd, Charles

Subjects: *MARKET segmentation; *ADVERTISING & older peopleOUTBRAIN Inc.

• Source: Marketing Week. 6/26/2014, p6-6. 1p.

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How to stop your brand becoming a commodity.

• Authors : Tesseras, Lucy

Subjects: *BRANDING (Marketing); *BRAND name product sales & prices; *SUPERMARKETS

• Source: Marketing Week. 5/8/2014, p4-4. 1p.

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Market research gets up to speed with real time data monitoring.

• Authors : Bacon, Jonathan

Subjects: *DATA analysis; *CONSUMER research; *TARGET marketing

• Source: Marketing Week. 1/9/2014, p4-4. 1p.

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Marketing Week: Do Tesco's face scanning plans reveal the future of personalisation?

• Authors : By:Ruth Mortimer

• Source: Marketing Week, November 5, 2013, 3pp

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Car buying moves in a premium direction.

• Authors : Bacon, Jonathan

Subjects: *AUTOMOBILE industry; *LUXURY cars; *LUXURY car design & constructionUNITED KingdomHOGAN, Terry

• Source: Marketing Week. 10/24/2013, p1-1. 1p.

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Marketing Week: Car buying moves in a premium direction

• Authors : By:Jonathan Bacon

• Source: Marketing Week, October 23, 2013, 7pp

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Weve offers ad targeting aid.

Subjects: *TARGET marketing; *CELL phone advertising; *PRODUCT launches

• Source: Marketing Week. 8/15/2013, p4-4. 1/5p.

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WALK THE LINE.

• Authors : FISHER, LUCY

Subjects: *MARKETING strategy; *CONSUMER attitudes; *CONSUMER profilingPHOTOBOX Ltd. ; LOVESTRUCK (Company) ; DIRECT Marketing Association (Great Britain)

• Source: Marketing Week. 6/13/2013, p35-37. 3p.

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Marketing Week: Personalisation: Walk the line

• Authors : By:Lucy Fisher

• Source: Marketing Week, June 12, 2013, 9pp

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