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BANKS TAKE A MORE PURPOSEFUL MARKETING APPROACH.

• Authors : Roderick, Leonie

Subjects: *BANK marketing; *BANKING industry customer servicesSANTANDER UK PLC ; NATIONWIDE Bank PLCMOOR, Keith; BENNISON, Sara

• Source: Marketing Week. 1/26/2017, p10-11. 2p.

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CO-OP BACK FROM THE BRINK.

• Authors : oderick, Leonie

Subjects: *BANK marketing; *BRAND image; *BANKING industryCO-Operative Bank PLCFLOWERS, Paul

• Source: Marketing Week. 3/3/2016, p24-25. 2p.

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Cherry pickers.

• Authors : Bawden, Tom

Subjects: *BANK marketing; *BANKING industry; *DIRECT marketingUNITED Kingdom

• Source: Marketing Week. 6/24/1999, Vol. 22 Issue 21, p38. 3p. 5 Color Photographs.

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M&S reveals marketing plans for bank launch.

• Authors : Baker, Rosie

Subjects: *BANK marketing; *MARKETING managementMARKS & Spencer Group PLC

• Source: Marketing Week. 7/26/2012, Vol. 35 Issue 28, p4-4. 1p.

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HFC Bank hunts marketers to head new business units.

Subjects: *BANK marketingHFC Bank Ltd.

• Source: Marketing Week. 10/31/2002, Vol. 25 Issue 44, p9. 1/5p.

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mark ritson.

Subjects: *BANK marketing; *ADVERTISING campaigns; *MARKETING strategyBARCLAYS PLCWHELDON, David

• Source: Marketing Week. 2/28/2013, p48-48. 1p.

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First Direct campaign taps into New Year resolutions.

Subjects: *BANK marketing; *INTERNET marketingFIRST Direct (Company)

• Source: Marketing Week. 1/7/2010, Vol. 33 Issue 2, p7-7. 1/4p.

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First Direct ads to mollify public over new account.

• Authors : Turner, Catherine

Subjects: *BANK marketing; *ONLINE banking; *BANKING industryUNITED KingdomFIRST Direct (Company) ; HSBC Holdings PLC HSBC Holdings PLC HSBC Holdings PLC HBC

• Source: Marketing Week. 9/20/2007, Vol. 30 Issue 38, p6-6. 1/3p.

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Unloved Capital One makes £9m bid to gain popularity.

• Authors : Turner, Catherine

Subjects: *BANK marketing; *ADVERTISING; *FINANCIAL services industryUNITED KingdomCAPITALONE Ltd.

• Source: Marketing Week. 9/7/2006, Vol. 29 Issue 36, p8-8. 1/2p.

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BA commits to long-term push through cash points.

Subjects: *BANK marketing; *AUTOMATED teller machines; *ADVERTISINGUNITED KingdomBRITISH Airways PLC

• Source: Marketing Week. 5/18/2006, Vol. 29 Issue 20, p4-4. 1/5p.

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