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Academic Journal

One Size Does Not Fit All.

Subjects: *MARKETING research; *MARKETING management; *MARKETING models

  • Source: Marketing Research. Spring2012, Vol. 24 Issue 3, p28-29. 2p.

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Academic Journal

The Roles and Goals of Marketing: Research: Where we've been and where we're heading.

Subjects: *MARKETING research; *MARKETING effectiveness; *MARKETING managementCURTIS Publishing Co. CURTIS Publishing Co. CURTIS Publishing Co. 060956737PARLIN, Charles Coolidge, 1872-1942

  • Source: Marketing Research. Summer2012, Vol. 24 Issue 2, p28-29. 2p. 1 Color Photograph.

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Academic Journal

From Information to Theory.

Subjects: *MARKETING research; *MARKETING management; *MARKETING modelsAMERICAN Marketing Association

  • Source: Marketing Research. Spring2012, Vol. 24 Issue 3, p23-25. 3p.

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Academic Journal

Single Task Choice.

Subjects: *MARKETING models; *MARKETING research; *BUSINESS models

  • Source: Marketing Research. Spring2011, Vol. 23 Issue 1, p31-32. 2p. 2 Diagrams, 1 Graph.

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Academic Journal

Theory vs. Practice in Marketing.

Subjects: *MARKETING research; *MANAGEMENT science; *MARKETING managementUNITED StatesERIC Marder Associates Inc....

  • Source: Marketing Research. Fall2010, Vol. 22 Issue 3, p30-32. 2p.

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Academic Journal

Is Max/Diff Really All That?

Subjects: *MARKETING research; *MARKETING management; *MANAGEMENT scienceUNITED States

  • Source: Marketing Research. Fall2010, Vol. 22 Issue 3, p22-24. 3p. 3 Charts.

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Academic Journal

Invisible Gold Mines: Unseen opportunities exist just outside the focus group.

Subjects: *MARKETING research; *FOCUS groups; *INDUSTRIAL research

  • Source: Marketing Research. Fall2009, Vol. 21 Issue 3, p26-27. 2p. 1 Color Photograph.

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Academic Journal

You Need more Customers: The key is how many you have, not how much they buy.

Subjects: *MARKETING management; *PRODUCT management; *MARKETING research

  • Source: Marketing Research. Summer2009, Vol. 21 Issue 2, p30-31. 2p. 1 Color Photograph, 1 Chart.

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Academic Journal

Managing Interventions.

Subjects: *MANAGEMENT science research; *MARKETING management; *MARKETING research

  • Source: Marketing Research. Fall2008, Vol. 20 Issue 3, p44-46. 3p. 1 Color Photograph, 1 Chart.

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Academic Journal

The Power of Probing.

Subjects: *FOCUS groups; *MARKETING research; *INTERVIEWING in marketing research

  • Source: Marketing Research. Winter2007, Vol. 19 Issue 4, p38-39. 2p. 1 Chart.

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  • 1-10 of  284 results for ""MARKETING""