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  • 1-4 of  4 results for ""Shu, Suzanne B.""

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Publication : journal of marketing research
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Periodical

The Effect of Perceived Similarity on Sequential Risk Taking.

  • Source: Journal of Marketing Research. 2018, Vol. 55, Issue 6, pages. 18

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Periodical

The benefits of emergency reserves: greater preference and persistence for goals that have slack with a cost.

  • Source: Journal of Marketing Research. 2017, Vol. 54, Issue 3, pages. 15

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Periodical

Consumer preferences for annuity attributes: beyond net present value.

  • Source: Journal of Marketing Research. 2016, Vol. 53, Issue 2, pages. 23

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Periodical

Procrastination of enjoyable experiences.

  • Source: Journal of Marketing Research. 2010, Vol. 47, Issue 5, pages. 12

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  • 1-4 of  4 results for ""Shu, Suzanne B.""