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  • 1-8 of  8 results for ""BANK marketing""

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Publication : journal of marketing management Subject : banking industry customer services Subject : customer loyalty programs Subject : marketing management Subject : marketing strategy Subject : personnel management Filter by : Subject
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Academic Journal

How consumer acculturation influences interpersonal trust.

Subjects: CONSUMER attitudes; CONSUMER psychology; CONSUMER researchNEW Zealand

  • Source: Journal of Marketing Management; Feb2014, Vol. 30 Issue 1-2, p60-89, 30p, 3 Diagrams, 5 Charts

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Academic Journal

Marketing Challenges in E-Banking: Standalone or Integrated?

Subjects: BANKING industry customer services; BANK marketing; BANK management

  • Source: Journal of Marketing Management; Nov2003, Vol. 19 Issue 9-10, p1067-1085, 19p, 3 Charts

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Academic Journal

Analysing the Commitment--Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches.

Subjects: QUALITY of service; BANK marketing; CALL centers

  • Source: Journal of Marketing Management; Nov2003, Vol. 19 Issue 9-10, p941-971, 31p, 8 Charts

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Academic Journal

Internal Networks for Internal Marketing.

Subjects: INTERNAL marketing; RELATIONSHIP marketing; BANKING industry customer servicesANZ Banking Group Ltd.

  • Source: Journal of Marketing Management; Jul97, Vol. 13 Issue 5, p343-366, 24p

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Academic Journal

Product Innovation in Banking: How Marketing Works.

Subjects: BANKING industry; NEW product development; COMPETITION

  • Source: Journal of Marketing Management; Nov95, Vol. 11 Issue 8, p797-805, 9p, 3 Charts

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Academic Journal

Direct Marketing in the Financial Services Industry.

Subjects: FINANCIAL services industry; DIRECT marketing; FINANCIAL institutionsUNITED Kingdom

  • Source: Journal of Marketing Management; Jul1994, Vol. 10 Issue 5, p377-390, 14p

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Academic Journal

Technology and Bank Marketing Information Systems.

Subjects: BANK marketing; BANKING industry; INFORMATION storage & retrieval systems

  • Source: Journal of Marketing Management; Summer88, Vol. 4 Issue 1, p50-60, 11p

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Academic Journal

The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships.

Subjects: *CUSTOMER services; *CONSUMER research; *CONSUMER attitudes

  • Source: Journal of Marketing Management. Feb2008, Vol. 24 Issue 1-2, p153-168. 16p. 2 Diagrams.

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  • 1-8 of  8 results for ""BANK marketing""