Search Results

Display Settings
Results per page: 10
Sort By: Relevance
Filter
  • 1-10 of  38 results for ""Spencer, Steven J.""

Your Filters

Publication : journal of marketing
Reset filters
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products.

Subjects: CONSUMER attitudes; WILLINGNESS to pay; FOOD packaging design

  • Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p121-140, 20p

Record details

Read Online Read More Add to Saved list
×
Academic Journal

"Choozing" the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names.

Subjects: CONSUMER behavior; TRADEMARKS; LANGUAGE in advertising

  • Source: Journal of Marketing; Nov2023, Vol. 87 Issue 6, p889-905, 17p

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift.

Subjects: CHARITABLE giving; CHARITIES; SOCIAL distance

  • Source: Journal of Marketing; Jan2023, Vol. 87 Issue 1, p133-147, 15p, 1 Diagram, 1 Chart, 3 Graphs

Record details

Read Online Read More Add to Saved list
×
Academic Journal

The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands.

Subjects: CONSUMERS' reviews; BRAND identification; SOCIAL distance

  • Source: Journal of Marketing; Nov2022, Vol. 86 Issue 6, p70-92, 23p, 1 Diagram, 2 Charts, 4 Graphs

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices.

Subjects: BRAND evaluation; CONSUMER preferences; ECONOMIC competition

  • Source: Journal of Marketing; Jul2022, Vol. 86 Issue 4, p57-72, 16p, 1 Diagram, 1 Graph

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Emotional Calibration and Salesperson Performance.

Subjects: SALES personnel; JOB performance; EMOTIONAL intelligence

  • Source: Journal of Marketing; Nov2021, Vol. 85 Issue 6, p141-161, 21p, 2 Diagrams, 5 Charts, 4 Graphs

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Gimmicky or Effective? The Effects of Imaginative Displays on Customers' Purchase Behavior.

Subjects: DISPLAY of merchandise; CONSUMER behavior; RETAIL stores

  • Source: Journal of Marketing; Sep2021, Vol. 85 Issue 5, p109-127, 19p, 6 Color Photographs, 1 Diagram, 2 Charts, 1 Graph

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets.

Subjects: SAVINGS; FINANCIAL accountability; EMERGING markets

  • Source: Journal of Marketing; May2021, Vol. 85 Issue 3, p97-112, 16p, 1 Chart, 2 Graphs

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Reality Check: Infusing Ecological Value into Academic Marketing Research.

Subjects: MARKETING research; MARKETING strategy

  • Source: Journal of Marketing; Mar2021, Vol. 85 Issue 2, p1-13, 13p, 1 Diagram

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Cueing Morality: The Effect of High-Pitched Music on Healthy Choice.

Subjects: MARKETING; MUSICAL pitch; HEALTH

  • Source: Journal of Marketing; Nov2020, Vol. 84 Issue 6, p130-143, 14p, 1 Diagram, 3 Charts

Record details

Read Online Read More Add to Saved list
×
  • 1-10 of  38 results for ""Spencer, Steven J.""