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TV viewer characteristics and “Results beyond response”

• Authors : Nowak, Glen J.

• Source: Journal of Interactive Marketing; February 1992, Vol. 6 Issue: 2 p18-31, 14p

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Educating young adults about HIV and AIDS: The impact of direct response television public service advertising

• Authors : Nowak, Glen J.; Jorgensen, Cynthia; Salmon, Charles T.

• Source: Journal of Interactive Marketing; November 1993, Vol. 7 Issue: 1 p31-41, 11p

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Getting viewers to respond: Assessing the impact of direct response TV commercials and their executional elements

• Authors : Nowak, Glen

• Source: Journal of Interactive Marketing; May 1989, Vol. 3 Issue: 3 p42-52, 11p

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Understanding privacy concerns: An assessment of consumers’ information-related knowledge and beliefs

• Authors : Nowak, Glen J.; Phelps, Joseph E.

• Source: Journal of Interactive Marketing; August 1992, Vol. 6 Issue: 4 p28-39, 12p

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Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters

• Authors : Nowak, Glen J.; Phelps, Joseph

• Source: Journal of Interactive Marketing; August 1997, Vol. 11 Issue: 4 p94-108, 15p

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Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters

• Authors : Nowak, Glen J.; Phelps, Joseph

• Source: Journal of Interactive Marketing; August 1995, Vol. 9 Issue: 3 p46-60, 15p

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ANTECEDENTS AND CONSEQUENCES OF CONSUMER PRIVACY CONCERNS: AN EMPIRICAL INVESTIGATION.

• Authors : Phelps, Joseph E.; D'Souza, Giles; Nowak, Glen J.

Subjects: *CONSUMER behavior; *PURCHASING; PRIVACYUNITED States

• Source: Journal of Interactive Marketing. Autumn2001, Vol. 15 Issue 4, p2-17. 16p. 1 Diagram, 3 Charts.

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