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Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance.

• Authors : Waltenrath, Adrian (AUTHOR) ; Brenner, Christoph (AUTHOR); Hinz, Oliver (AUTHOR)

Subjects: *INFLUENCER marketing; *INTERNET stores; *CONSUMER psychology

• Source: Journal of Interactive Marketing. Nov2022, Vol. 57 Issue 4, p541-560. 20p.

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Email Marketing as a Tool for Strategic Persuasion.

• Authors : Thomas, Jacquelyn S.¹ ; Chaoqun Chen² ; Iacobucci, Dawn³

Subjects: *DIRECT e-marketing; *CUSTOMER relationship management; *CUSTOMER relations

• Source: Journal of Interactive Marketing. Aug2022, Vol. 57 Issue 3, p377-392. 16p.

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A Closer Look into the Future of Interactive Marketing.

• Authors : Malthouse, Edward¹ ; Shankar, Venkatesh²

Subjects: *INTERACTIVE marketing; *MARKETING; *MARKETING channels

• Source: Journal of Interactive Marketing. May2009, Vol. 23 Issue 2, p105-107. 3p.

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Interactive marketing goes multichannel.

• Authors : Shankar, Venkatesh¹ ; Winer, Russell S.²

Subjects: *INTERACTIVE marketing; *DIRECT marketing; *DIRECT mail advertising

• Source: Journal of Interactive Marketing. Spring2005, Vol. 19 Issue 2, p2-3. 2p.

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ABSTRACTS.

Subjects: *MARKETING; *DIRECT marketing; *CUSTOMER services

• Source: Journal of Interactive Marketing. Spring2004, Vol. 18 Issue 2, p75-78. 4p.

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THE PRACTITIONER'S BOTTOM LINE.

• Authors : Shepard, David¹

Subjects: *CONSUMER behavior; *INTERACTIVE marketing; *MARKETINGJOURNAL of Interactive Marketing (Periodical)

• Source: Journal of Interactive Marketing. Winter2004, Vol. 18 Issue 1, p2-4. 3p.

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EDITORIAL: JIM MAKES GREAT STRIDES DURING 2003.

• Authors : Winer, Russell S.¹ ; Shankar, Venkatesh²

Subjects: *DIRECT marketing; *CONFERENCES & conventions; *MARKETINGJOHN Wiley & Sons Inc. JOHN Wiley & Sons Inc. JOHN Wiley & Sons Inc. JWAJOURNAL of Interactive Marketing (Periodical)

• Source: Journal of Interactive Marketing. Autumn2003, Vol. 17 Issue 4, p2-4. 3p.

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OPPORTUNITIES AND BENEFITS OF MULTI-CHANNEL MARKETING HIGHLIGHT STATE-OF-THE-CATALOG INDUSTRY REPORT.

Subjects: *DIRECT marketing; *INTERACTIVE marketing; *MARKETING

• Source: Journal of Interactive Marketing. Autumn2002, Vol. 16 Issue 4, p91-94. 4p.

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Rejoinder.

• Authors : Pfeifer, Phillip E.¹

Subjects: *CUSTOMER lifetime value; *MARKETING; *CUSTOMER loyalty

• Source: Journal of Interactive Marketing. Feb2011, Vol. 25 Issue 1, p25-26. 2p.

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Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment.

• Authors : Shankar, Venkatesh¹ ; Yadav, Manjit S.²

Subjects: *MARKETING; *RETAIL industry; *MULTIMEDIA communications

• Source: Journal of Interactive Marketing. May2010, Vol. 24 Issue 2, p55-57. 3p.

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