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INTERACTIVITY AND MARKETING PARADIGM SHIFTS.

• Authors : Webster, Frederick E.

Subjects: *MARKETING

• Source: Journal of Interactive Marketing. Winter98, Vol. 12 Issue 1, p54-55. 2p. 1 Black and White Photograph.

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MORTGAGE MARKETING: USING NEW TECHNOLOGY TO MARKET BANK SERVICES.

Subjects: *MARKETING; *MORTGAGES

• Source: Journal of Interactive Marketing. Summer98, Vol. 12 Issue 3, p87-88. 2p.

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Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment.

• Authors : Shankar, Venkatesh¹ ; Yadav, Manjit S.²

Subjects: *MARKETING; *RETAIL industry; *MULTIMEDIA communications

• Source: Journal of Interactive Marketing. May2010, Vol. 24 Issue 2, p55-57. 3p.

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A Closer Look into the Future of Interactive Marketing.

• Authors : Malthouse, Edward¹ ; Shankar, Venkatesh²

Subjects: *INTERACTIVE marketing; *MARKETING; *MARKETING channels

• Source: Journal of Interactive Marketing. May2009, Vol. 23 Issue 2, p105-107. 3p.

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ABSTRACTS.

Subjects: *MARKETING; *DIRECT marketing; *CUSTOMER services

• Source: Journal of Interactive Marketing. Spring2004, Vol. 18 Issue 2, p75-78. 4p.

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GETTING PERMISSION: EXPLORING FACTORS AFFECTING PERMISSION MARKETING.

• Authors : Tezinde, Tito; Smith, Brett; Murphy, Jamie

Subjects: *DIRECT marketing; *MARKETING; *EMAIL

• Source: Journal of Interactive Marketing. Autumn2002, Vol. 16 Issue 4, p28-36. 9p. 4 Charts, 1 Graph.

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Integrated multichannel communication strategies: Evaluating the return on marketing objectives—the case of the 2004 Ford F-150 launch.

• Authors : Briggs, Rex¹; Krishnan, R.²; Borin, Norm³

Subjects: *MARKETING; *BUSINESS planning; *BUSINESS enterprises

• Source: Journal of Interactive Marketing. Summer2005, Vol. 19 Issue 3, p81-90. 10p.

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Rejoinder.

• Authors : Pfeifer, Phillip E.¹

Subjects: *CUSTOMER lifetime value; *MARKETING; *CUSTOMER loyalty

• Source: Journal of Interactive Marketing. Feb2011, Vol. 25 Issue 1, p25-26. 2p.

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Mobile Marketing: A Synthesis and Prognosis.

• Authors : Shankar, Venkatesh¹ ; Balasubramanian, Sridhar²

Subjects: *MARKETING; *MOBILE communication systems; *CONSUMERS

• Source: Journal of Interactive Marketing. May2009, Vol. 23 Issue 2, p118-129. 12p. 2 Diagrams, 3 Charts.

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RELATIONSHIP MARKETING IN THREE DIMENSIONS.

• Authors : Baker, M.J.; Buttery, E.A.

Subjects: *RELATIONSHIP marketing; *MARKETING; *CUSTOMER relations

• Source: Journal of Interactive Marketing. Autumn98, Vol. 12 Issue 4, p47-62. 16p. 2 Diagrams, 1 Chart.

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