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Publication : journal of interactive marketing Publisher : american marketing association Subject : marketing Subject : retail industry Filter by : Subject

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Academic Journal

Interactive marketing goes multichannel.

Authors : Shankar, Venkatesh¹ ; Winer, Russell S.²

Subjects: *INTERACTIVE marketing; *DIRECT marketing; *DIRECT mail advertising

Source: Journal of Interactive Marketing. Spring2005, Vol. 19 Issue 2, p2-3. 2p.

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Academic Journal

ABSTRACTS.

Subjects: *MARKETING; *DIRECT marketing; *CUSTOMER services

Source: Journal of Interactive Marketing. Spring2004, Vol. 18 Issue 2, p75-78. 4p.

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Academic Journal

OPPORTUNITIES AND BENEFITS OF MULTI-CHANNEL MARKETING HIGHLIGHT STATE-OF-THE-CATALOG INDUSTRY REPORT.

Subjects: *DIRECT marketing; *INTERACTIVE marketing; *MARKETING

Source: Journal of Interactive Marketing. Autumn2002, Vol. 16 Issue 4, p91-94. 4p.

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Academic Journal

ANALYSIS OF LIST SEGMENTATION EFFICACY AND CAMPAIGN OPTIMILATION.

Authors : Courtheoux, Richard J.¹

Subjects: *MARKETING; *DIRECT marketing; *STATISTICS

Source: Journal of Interactive Marketing. Winter2004, Vol. 18 Issue 1, p70-79. 10p.

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Academic Journal

GETTING PERMISSION: EXPLORING FACTORS AFFECTING PERMISSION MARKETING.

Authors : Tezinde, Tito; Smith, Brett; Murphy, Jamie

Subjects: *DIRECT marketing; *MARKETING; *EMAIL

Source: Journal of Interactive Marketing. Autumn2002, Vol. 16 Issue 4, p28-36. 9p. 4 Charts, 1 Graph.

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Academic Journal

PERFORMANCE-BASED VARIABLE SELECTION FOR SCORING MODELS.

Authors : Malthouse, Edward C.

Subjects: *DIRECT marketing; *MARKETING

Source: Journal of Interactive Marketing. Autumn2002, Vol. 16 Issue 4, p37-50. 14p. 6 Graphs.

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Academic Journal

APPLICATION OF MULTIPLE ADAPTIVE REGRESSION SPLINES (MARS) IN DIRECT RESPONSE MODELING.

Authors : Deichmann, Joel; Eshghi, Abdolreza; Haughton, Dominique

Subjects: *DIRECT marketing; *CONSUMER behavior; *MARKETING

Source: Journal of Interactive Marketing. Autumn2002, Vol. 16 Issue 4, p15-27. 13p. 4 Charts, 9 Graphs.

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Academic Journal

THE EFFECTS OF DIRECT MARKETING TECHNIQUES ON PERFORMANCE: AN APPLICATION TO ARTS ORGANIZATIONS.

Authors : Arnold, Mark J.; Tapp, Shelley R.

Subjects: *DIRECT marketing; *NONPROFIT organizations; *MARKETING

Source: Journal of Interactive Marketing. Summer2001, Vol. 15 Issue 3, p41-52. 12p. 6 Charts.

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Academic Journal

ASSESSING THE PERFORMANCE OF DIRECT MARKETING SCORING MODELS.

Authors : Malthouse, Edward C.

Subjects: *DIRECT marketing; *MARKETING

Source: Journal of Interactive Marketing. Winter2001, Vol. 15 Issue 1, p49-62. 14p. 3 Charts, 3 Graphs.

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Academic Journal

PRODUCT/MARKET APPLICATIONS.

Subjects: *DIRECT marketing; *MARKETING; DRUG marketing

Source: Journal of Interactive Marketing. Autumn98, Vol. 12 Issue 4, p90-90. 1/8p.

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