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Publication : journal of interactive marketing Publisher : american marketing association Subject : internet marketing Subject : marketing Filter by : Subject

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Academic Journal

Rejoinder.

Authors : Pfeifer, Phillip E.¹

Subjects: *CUSTOMER lifetime value; *MARKETING; *CUSTOMER loyalty

Source: Journal of Interactive Marketing. Feb2011, Vol. 25 Issue 1, p25-26. 2p.

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Academic Journal

Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data.

Authors : Wiesel, Thorsten¹ ; Skiera, Bernd² ; Villanueva, Julian³

Subjects: *CUSTOMER lifetime value; *CUSTOMER equity; *MARKETING

Source: Journal of Interactive Marketing. Feb2011, Vol. 25 Issue 1, p20-22. 3p.

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Academic Journal

On Estimating Current-customer Equity Using Company Summary Data: Comment.

Authors : Neslin, Scott A.¹

Subjects: *CUSTOMER equity; *CUSTOMER lifetime value; *MARKETING

Source: Journal of Interactive Marketing. Feb2011, Vol. 25 Issue 1, p15-17. 3p.

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Academic Journal

The Results from the Lifetime Value and Customer Equity Modeling Competition.

Authors : Malthouse, Edward C.¹

Subjects: *CUSTOMER lifetime value; *CUSTOMER equity; *MARKETING

Source: Journal of Interactive Marketing. Aug2009, Vol. 23 Issue 3, p272-275. 4p. 1 Chart, 6 Graphs.

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Academic Journal

Customer-Based Valuation.

Authors : Gupta, Sunil¹

Subjects: *CUSTOMER lifetime value; *CONSUMERS; *MARKETING

Source: Journal of Interactive Marketing. May2009, Vol. 23 Issue 2, p169-178. 10p. 1 Diagram.

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Academic Journal

A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity.

Authors : Pfeifer, Phillip E.¹ ; Ovchinnikov, Anton¹

Subjects: *CUSTOMER lifetime value; *MARKETING; *CUSTOMER relationship management

Source: Journal of Interactive Marketing. Aug2011, Vol. 25 Issue 3, p178-189. 12p.

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Academic Journal

On Estimating Current-Customer Equity Using Company Summary Data.

Authors : Pfeifer, Phillip E.¹

Subjects: *CUSTOMER lifetime value; *CUSTOMER equity; *CUSTOMER relations

Source: Journal of Interactive Marketing. Feb2011, Vol. 25 Issue 1, p1-14. 14p.

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Academic Journal

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions.

Authors : Blattberg, Robert C.¹ ; Malthouse, Edward C.² ; Neslin, Scott A.³

Subjects: *CUSTOMER lifetime value; *CUSTOMER satisfaction; *MARKETING

Source: Journal of Interactive Marketing. May2009, Vol. 23 Issue 2, p157-168. 12p. 2 Diagrams, 1 Chart.

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Academic Journal

Estimating CLV using aggregated data: The Tuscan Lifestyles case revisited.

Authors : Fader, Peter S.¹; Hardie, Bruce G. S.²; Jerath, Kinshuk¹

Subjects: *MARKETING; *CUSTOMER lifetime value; *CUSTOMER satisfaction

Source: Journal of Interactive Marketing. Summer2007, Vol. 21 Issue 3, p55-71. 17p. 4 Charts, 6 Graphs.

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Academic Journal

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment.

Authors : Kumar, V.^1,2,3

Subjects: *MULTIMEDIA communications; *CONSUMERS; *RETAIL industry

Source: Journal of Interactive Marketing. May2010, Vol. 24 Issue 2, p71-85. 15p.

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