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Publication : journal of interactive marketing Publisher : american marketing association Subject : internet marketing Subject : marketing Filter by : Subject
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Academic Journal

How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence.

Subjects: *CONSUMER behavior; *BRAND loyalty; *MARKETING

  • Source: Journal of Interactive Marketing. Nov2023, Vol. 58 Issue 4, p380-399. 20p.

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Academic Journal

Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage.

Subjects: *CONSUMER behavior; *BRAND loyalty; *MARKETING

  • Source: Journal of Interactive Marketing. Nov2023, Vol. 58 Issue 4, p440-462. 23p.

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Academic Journal

More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers.

Subjects: *CONSUMER behavior; *INFLUENCER marketing; *GREEN technology

  • Source: Journal of Interactive Marketing. Nov2021, Vol. 56, p70-82. 13p.

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Academic Journal

THE PRACTITIONER'S BOTTOM LINE.

Subjects: *CONSUMER behavior; *INTERACTIVE marketing; *MARKETINGJOURNAL of Interactive Marketing (Periodical)

  • Source: Journal of Interactive Marketing. Winter2004, Vol. 18 Issue 1, p2-4. 3p.

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Academic Journal

Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.

Subjects: *CONSUMER behavior; *INTERNET marketing; *MARKETING executivesCOMSCORE Inc.

  • Source: Journal of Interactive Marketing. Aug2019, Vol. 47, p181-197. 17p.

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Academic Journal

I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media.

Subjects: *CONSUMPTION (Economics); *CONSUMER behavior; *MARKETING

  • Source: Journal of Interactive Marketing. Nov2018, Vol. 44, p122-139. 18p.

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Academic Journal

A Consumer-based Taxonomy of Digital Customer Engagement Practices.

Subjects: *CONSUMER behavior; *CUSTOMER relations; *MARKETING

  • Source: Journal of Interactive Marketing. Nov2018, Vol. 44, p102-121. 20p.

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Academic Journal

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

Subjects: *INTERNET marketing; *CONSUMER behavior; *ELECTRONIC commerce

  • Source: Journal of Interactive Marketing. Aug2017, Vol. 39, p39-54. 16p.

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Academic Journal

To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors.

Subjects: *REGULATORY focus theory; *CONSUMER behavior; *INTERNET privacy

  • Source: Journal of Interactive Marketing. Aug2017, Vol. 39, p27-38. 12p.

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Academic Journal

Patterns of Herding and their Occurrence in an Online Setting.

Subjects: *MARKETING; *BANK accounts; *BANKING industry

  • Source: Journal of Interactive Marketing. Feb2014, Vol. 28 Issue 1, p16-25. 10p.

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  • 1-10 of  32 results for ""CONSUMER behavior""