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Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance.

• Authors : Waltenrath, Adrian (AUTHOR) ; Brenner, Christoph (AUTHOR); Hinz, Oliver (AUTHOR)

Subjects: *INFLUENCER marketing; *INTERNET stores; *CONSUMER psychology

• Source: Journal of Interactive Marketing. Nov2022, Vol. 57 Issue 4, p541-560. 20p.

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Email Marketing as a Tool for Strategic Persuasion.

• Authors : Thomas, Jacquelyn S.¹ ; Chaoqun Chen² ; Iacobucci, Dawn³

Subjects: *DIRECT e-marketing; *CUSTOMER relationship management; *CUSTOMER relations

• Source: Journal of Interactive Marketing. Aug2022, Vol. 57 Issue 3, p377-392. 16p.

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A Closer Look into the Future of Interactive Marketing.

• Authors : Malthouse, Edward¹ ; Shankar, Venkatesh²

Subjects: *INTERACTIVE marketing; *MARKETING; *MARKETING channels

• Source: Journal of Interactive Marketing. May2009, Vol. 23 Issue 2, p105-107. 3p.

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Interactive marketing goes multichannel.

• Authors : Shankar, Venkatesh¹ ; Winer, Russell S.²

Subjects: *INTERACTIVE marketing; *DIRECT marketing; *DIRECT mail advertising

• Source: Journal of Interactive Marketing. Spring2005, Vol. 19 Issue 2, p2-3. 2p.

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ABSTRACTS.

Subjects: *MARKETING; *DIRECT marketing; *CUSTOMER services

• Source: Journal of Interactive Marketing. Spring2004, Vol. 18 Issue 2, p75-78. 4p.

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THE PRACTITIONER'S BOTTOM LINE.

• Authors : Shepard, David¹

Subjects: *CONSUMER behavior; *INTERACTIVE marketing; *MARKETINGJOURNAL of Interactive Marketing (Periodical)

• Source: Journal of Interactive Marketing. Winter2004, Vol. 18 Issue 1, p2-4. 3p.

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EDITORIAL: JIM MAKES GREAT STRIDES DURING 2003.

• Authors : Winer, Russell S.¹ ; Shankar, Venkatesh²

Subjects: *DIRECT marketing; *CONFERENCES & conventions; *MARKETINGJOHN Wiley & Sons Inc. JOHN Wiley & Sons Inc. JOHN Wiley & Sons Inc. JWAJOURNAL of Interactive Marketing (Periodical)

• Source: Journal of Interactive Marketing. Autumn2003, Vol. 17 Issue 4, p2-4. 3p.

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THE PRACTITIONER'S BOTTOM LINE.

• Authors : Shepard, David

Subjects: *INTERACTIVE marketing; *DIRECT marketing; *INTERNET marketing

• Source: Journal of Interactive Marketing. Summer2003, Vol. 17 Issue 3, p2-4. 3p.

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OPPORTUNITIES AND BENEFITS OF MULTI-CHANNEL MARKETING HIGHLIGHT STATE-OF-THE-CATALOG INDUSTRY REPORT.

Subjects: *DIRECT marketing; *INTERACTIVE marketing; *MARKETING

• Source: Journal of Interactive Marketing. Autumn2002, Vol. 16 Issue 4, p91-94. 4p.

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INTERNATIONAL DIRECT MARKETING.

• Authors : Csipak, James; Heroux, Lise

Subjects: *DIRECT marketing; *INTERNET marketing

• Source: Journal of Interactive Marketing. Summer2001, Vol. 15 Issue 3, p87-88. 2p.

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Corrigendum to 'The Role of Marketing in Digital Business Platforms' [Journal of Interactive Marketing 51 (2020) p. 72–90].

• Authors : Rangaswamy, Arvind^1,2 (AUTHOR); Moch, Nicole^1,2,3 (AUTHOR) ; Felten, Claudio⁴ (AUTHOR)

Subjects: *INTERACTIVE marketing; *INTERNET marketing

• Source: Journal of Interactive Marketing. Feb2021, Vol. 53, p129-129. 1p.

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Rejoinder.

• Authors : Pfeifer, Phillip E.¹

Subjects: *CUSTOMER lifetime value; *MARKETING; *CUSTOMER loyalty

• Source: Journal of Interactive Marketing. Feb2011, Vol. 25 Issue 1, p25-26. 2p.

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Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment.

• Authors : Shankar, Venkatesh¹ ; Yadav, Manjit S.²

Subjects: *MARKETING; *RETAIL industry; *MULTIMEDIA communications

• Source: Journal of Interactive Marketing. May2010, Vol. 24 Issue 2, p55-57. 3p.

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NEW MEDIA/NEW TECHNOLOGY.

• Authors : Hamula, Scott; Csipak, James; Heroux, Lise

Subjects: *INTERNET marketing; *ELECTRONIC commerce

• Source: Journal of Interactive Marketing. Summer2001, Vol. 15 Issue 3, p88-91. 4p.

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GENERAL, PLANNING, STRATEGY.

• Authors : Hamula, Scott

Subjects: *ELECTRONIC commerce; *INTERNET marketing

• Source: Journal of Interactive Marketing. Summer2001, Vol. 15 Issue 3, p85-86. 2p.

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FULFILLMENT & OPERATIONS.

• Authors : Hamula, Scott; Heroux, Lise

Subjects: *INTERNET marketing; *ELECTRONIC commerce

• Source: Journal of Interactive Marketing. Summer2001, Vol. 15 Issue 3, p86-87. 2p.

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INTERACTIVITY AND MARKETING PARADIGM SHIFTS.

• Authors : Webster, Frederick E.

Subjects: *MARKETING

• Source: Journal of Interactive Marketing. Winter98, Vol. 12 Issue 1, p54-55. 2p. 1 Black and White Photograph.

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MORTGAGE MARKETING: USING NEW TECHNOLOGY TO MARKET BANK SERVICES.

Subjects: *MARKETING; *MORTGAGES

• Source: Journal of Interactive Marketing. Summer98, Vol. 12 Issue 3, p87-88. 2p.

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A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing.

• Authors : Busca, Laurent¹ (AUTHOR) ; Bertrandias, Laurent² (AUTHOR)

Subjects: *INTERNET marketing; *MARKETING research; *CUSTOMER cocreation

• Source: Journal of Interactive Marketing. Feb2020, Vol. 49, p1-19. 19p.

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Table Of Contents.

Subjects: *INTERNET marketing; *SOCIAL media in marketing

• Source: Journal of Interactive Marketing. Feb2019, Vol. 45, pIFC-IFC. 1p.

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Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.

• Authors : Tyrväinen, Olli ; Karjaluoto, Heikki; Ukpabi, Dandison

Subjects: *BRAND loyalty; *MARKETING; *DATA protection

• Source: Journal of Interactive Marketing. Nov2023, Vol. 58 Issue 4, p400-413. 14p.

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Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience.

• Authors : Petit, Olivia¹ ; Velasco, Carlos¹; Spence, Charles¹

Subjects: *INTERNET marketing; *HUMAN-computer interaction

• Source: Journal of Interactive Marketing. Feb2019, Vol. 45, p42-61. 20p.

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A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries.

• Authors : Del Barrio-García, Salvador¹ ; Kamakura, Wagner A.¹ ; Luque-Martínez, Teodoro¹

Subjects: *PROMOTIONAL literature; *INTERNET marketing

• Source: Journal of Interactive Marketing. Feb2019, Vol. 45, p1-15. 15p.

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Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses.

• Authors : van Noort, Guda¹ ; van Reijmersdal, Eva A.¹

Subjects: *MARKETING; MOBILE apps

• Source: Journal of Interactive Marketing. Feb2019, Vol. 45, p16-26. 11p.

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Call for Papers.

Subjects: *INTERACTIVE marketing; *INTERNET marketing

• Source: Journal of Interactive Marketing. May2018, Vol. 42, pI-II. 1p.

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