Subjects: *BRANDING (Marketing); *CONSUMER expertise; *BRAND name products
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Subjects: *MARKETING channels; *BRANDING (Marketing); *CRAFT beer
Subjects: *INFLUENCER marketing; *INTERNET stores; *CONSUMER psychology
Subjects: *DIRECT e-marketing; *CUSTOMER relationship management; *CUSTOMER relations
Subjects: *BRANDING (Marketing); *BRAND name products; *BRAND image
Subjects: *INTERACTIVE marketing; *MARKETING; *MARKETING channels
Subjects: *INTERACTIVE marketing; *DIRECT marketing; *DIRECT mail advertising
Subjects: *MARKETING; *DIRECT marketing; *CUSTOMER services
Subjects: *CONSUMER behavior; *INTERACTIVE marketing; *MARKETINGJOURNAL of Interactive Marketing (Periodical)
Subjects: *DIRECT marketing; *CONFERENCES & conventions; *MARKETINGJOHN Wiley & Sons Inc. JOHN Wiley & Sons Inc. JOHN Wiley & Sons Inc. JWAJOURNAL of Interactive Marketing (Periodical)