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Publication : journal of direct marketing (now called journal of interactive marketing)
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Periodical

Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters

  • Source: Journal of Direct Marketing (now called Journal of Interactive Marketing); January 1997, Vol. 11 Issue: 4 p94-108, 15p

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  • 1-1 of  1 results for ""NOWAK, Glen""