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Publication : journal of consumer research
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Academic Journal

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness.

Subjects: ADVERTISING effectiveness; MARKETING strategy; TARGETED advertising

  • Source: Journal of Consumer Research; Feb2019, Vol. 45 Issue 5, p906-932, 27p, 7 Color Photographs, 1 Diagram, 4 Charts, 1 Graph

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  • 1-1 of  1 results for ""NOWAK, Glen""