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Academic Journal

Exploring an incongruence frame for online reviews.

Subjects: *CONSUMERS' reviews; *CONSUMERS; *HEURISTIC

  • Source: Journal of Consumer Behaviour. Aug2024, p1. 20p. 3 Illustrations.

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Academic Journal

Is no feedback perceived as a risk in online reviews?

Subjects: CONSUMER behavior; REGULATORY focus theory; CONSUMERS' reviews

  • Source: Journal of Consumer Behaviour. Sep/Oct2023, Vol. 22 Issue 5, p1211-1223. 13p.

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Academic Journal

The logo 'visual thickness effect': When and why it boosts brand personality.

Subjects: BRAND equity; CONSUMER psychology; CONSUMERS' reviews

  • Source: Journal of Consumer Behaviour. Mar/Apr2023, Vol. 22 Issue 2, p343-364. 22p.

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  • 1-10 of  65 results for ""Consumers' reviews""