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Academic Journal

A MULTIDIMENSIONAL SET OF RATING SCALES FOR TELEVISION COMMERCIALS.

Subjects: *TELEVISION advertising; *ADVERTISING; MASS media audiences

  • Source: Journal of Applied Psychology. Oct70, Vol. 54 Issue 5, p427-429. 3p.

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Academic Journal

Violence and sex impair memory for television ads.

  • Source: Journal of Applied Psychology. 2002, Vol. 87, Issue 3, pages. 8

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