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A MARKET-ORIENTED APPROACH TO RESPONSIBLY MANAGING INFORMATION PRIVACY CONCERNS IN DIRECT MARKETING.

• Authors : Dolnicar, Sara; Jordaan, Yolanda

Subjects: DIRECT marketing; CONSUMER behavior; CONFIDENTIAL communications

• Source: Journal of Advertising; Summer2007, Vol. 36 Issue 2, p123-149, 27p, 9 Charts, 4 Graphs

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COMPARING THE APPLICATION OF INTEGRATED MARKETING COMMUNICATION (IMC) IN MAGAZINE ADS ACROSS PRODUCT TYPE AND TIME.

• Authors : Grove, Stephen J.; Carlson, Les; Dorsch, Michael J.

Subjects: ADVERTISING; MARKETING management; COMMUNICATION in marketing

• Source: Journal of Advertising; Spring2007, Vol. 36 Issue 1, p37-54, 18p, 1 Diagram, 5 Charts

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BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC).

• Authors : Dewhirst, Timothy; Davis, Brad

Subjects: MARKETING strategy; INTEGRATED marketing; COMMUNICATION in marketingCANADAIMPERIAL Brands PLC

• Source: Journal of Advertising; Winter2005, Vol. 34 Issue 4, p81-92, 12p, 2 Black and White Photographs, 1 Graph

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PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES.

• Authors : Reid, Mike

Subjects: MARKETING research; INTEGRATED marketing; COMMUNICATION in marketing

• Source: Journal of Advertising; Winter2005, Vol. 34 Issue 4, p41-54, 14p, 1 Diagram, 4 Charts

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Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996.

• Authors : Henthorne, Tony L.; LaTour, Michael S.; Loraas, Tina

Subjects: SCHOLARLY periodicals; ADVERTISING; BUSINESS publishingUNITED StatesJOURNAL of Advertising (Periodical); JOURNAL of Advertising Research (Periodical); JOURNAL of Current Issues & Research in Advertising (Periodical)

• Source: Journal of Advertising; Summer98, Vol. 27 Issue 2, p53-63, 11p, 5 Charts

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Large-Agency Media Specialists' Opinions on Newspaper Advertising for National Accounts.

• Authors : King, Karen Whitehill; Reig, Leonard N.; Morrison, Margaret

Subjects: NATIONAL advertising; ADVERTISING agencies; OPINION (Philosophy)

• Source: Journal of Advertising; Summer97, Vol. 26 Issue 2, p1-17, 17p, 8 Charts

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An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge.

• Authors : Stammerjohan, Claire; Wood, Charles M.; Chang, Yuhmiin

• Source: Journal of Advertising. 2005, Vol. 34, Issue 4, pages. 13

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The relationship between Integrated Marketing Communication, market orientation, and brand orientation.

• Authors : Reid, Mike; Luxton, Sandra; Mavondo, Felix

• Source: Journal of Advertising. 2005, Vol. 34, Issue 4, pages. 13

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