Subjects: DIRECT marketing; CONSUMER behavior; CONFIDENTIAL communications
Record details
Subjects: ADVERTISING; MARKETING management; COMMUNICATION in marketing
Subjects: MARKETING strategy; INTEGRATED marketing; COMMUNICATION in marketingCANADAIMPERIAL Brands PLC
Subjects: MARKETING research; INTEGRATED marketing; COMMUNICATION in marketing
Subjects: SCHOLARLY periodicals; ADVERTISING; BUSINESS publishingUNITED StatesJOURNAL of Advertising (Periodical); JOURNAL of Advertising Research (Periodical); JOURNAL of Current Issues & Research in Advertising (Periodical)
Subjects: NATIONAL advertising; ADVERTISING agencies; OPINION (Philosophy)