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Academic Journal

Product Development in Higher Education Marketing

Authors : Durkin, Mark; Howcroft, Barry; Fairless, Craig

Subjects: Higher Education; Student Recruitment; Case StudiesUnited Kingdom

Source: International Journal of Educational Management. 2016 30(3):354-369.16

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Academic Journal

Emotional Connections in Higher Education Marketing

Authors : Durkin, Mark; McKenna, Seamas; Cummins, Darryl

Subjects: Foreign Countries; Higher Education; Student RecruitmentIreland; United Kingdom

Source: International Journal of Educational Management. 2012 26(2):153-161.9

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Academic Journal

Product development in higher education marketing.

Authors : Durkin, Mark; Howcroft, Barry; Fairless, Craig

Subjects: HIGHER education; NEW product development; MARKETING researchUNITED Kingdom

Source: International Journal of Educational Management; 2016, Vol. 30 Issue 3, p354-369, 16p

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Academic Journal

Emotional connections in higher education marketing.

Authors : Durkin, Mark; McKenna, Seamas; Cummins, Darryl

Subjects: MARKETING; BRANDING (Marketing); ADVERTISINGUNITED Kingdom

Source: International Journal of Educational Management; 2012, Vol. 26 Issue 2, p153-161, 9p

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