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Asset Assessment.

• Authors : Badenhausen, Kurt

Subjects: *INTANGIBLE property; *BRAND name products; *BUSINESS namesUNITED States

• Source: Forbes. 10/28/2002, Vol. 170 Issue 9, p326-330. 3p. 10 Color Photographs, 2 Charts.

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WHICH ARE THE MOST VALUABLE COMPANIES IN THE NEW ECONOMY?

• Authors : MALONE, MICHAEL S.

Subjects: *INTANGIBLE property; *TECHNOLOGICAL innovations; *PERSONNEL managementUNITED StatesINTEL Corp. 047897855 INTEL Corp. INTEL Corp. 047897855 047897855 INTEL Corp. 047897855 INTC; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; AMERICA Online Inc. 147221006 AMERICA Online Inc. AMERICA Online Inc. 147221006 147221006 AMERICA Online Inc. 147221006 AOL

• Source: Forbes. 5/29/2000 ASAP, p212-214. 3p.

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JOE MARTINO'S INTANGIBLE $1 BILLION.

Subjects: NATIONAL Lead Co.; INTANGIBLE property; GROWTH stocksUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Forbes. 3/1/1957, Vol. 79 Issue 5, p19-22. 4p.

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Trading Innovations.

• Authors : D.P.

Subjects: *INTANGIBLE property; *MORTGAGE-backed securities; *PROPERTYZAHREN Alternative Power Corp.SANDOR, Richard

• Source: Forbes. 8/11/2003, Vol. 172 Issue 3, p55-55. 1p.

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Capital Thinking.

• Authors : LOW, JON; SIESFELD, TONY; LARCKER, DAVID¹

Subjects: *INTANGIBLE property; *BRAND identification; *CUSTOMER services

• Source: Forbes. 8/23/1999 Forbes ASAP Supplement, p141-141. 1p.

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Mickey's mine!

• Authors : McMenamin, Brigid

Subjects: *COPYRIGHT; *INTANGIBLE property; POLITICAL participationUNITED StatesWALT Disney Co. ; WARNER Media LLC WARNER Media LLC WARNER Media LLC TWX

• Source: Forbes. 8/23/1999, Vol. 164 Issue 4, p43-43. 1p. 1 Chart.

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WHY PROFITS DON'T MATTER.

• Authors : Davidow, William

Subjects: *INTANGIBLE property; *BOOKKEEPING; *BUSINESS

• Source: Forbes. 4/8/1996 ASAP Supplement, p24-24. 1p.

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Good riddance to goodwill.

• Authors : Hardy, Eric S.

Subjects: *GOODWILL (Commerce); *INTANGIBLE property; *FINANCIAL marketsUNITED States

• Source: Forbes. 11/22/1993, Vol. 152 Issue 12, p202-202. 1p. 1 Chart.

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Accounting for Twinkies.

• Authors : Huber, Peter

Subjects: *INTANGIBLE property; *ACCOUNTING; CAPITALIZATION (Writing)UNITED States

• Source: Forbes. 2/24/1997, Vol. 159 Issue 4, p160-160. 1p. 1 Color Photograph.

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POWER BRANDS.

• Authors : Fluke, Cecily (AUTHOR); Badenhausen, Kurt (AUTHOR)

Subjects: BRAND name products; BRAND equity; CORPORATIONS

• Source: Forbes. 4/19/2004, Vol. 173 Issue 8, p59-62. 4p. 8 Color Photographs, 1 Chart, 1 Graph.

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