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Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis.

• Authors : Kaur, Avneet; Khandai, Sujata; Mathew, Jones

Subjects: BIBLIOMETRICS; LITERATURE reviews; CUSTOMER relations

• Source: FIIB Business Review; Dec2023, Vol. 12 Issue 4, p368-385, 18p

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Factors Affecting the Adoption of Social Media in Marketing of Higher Education: An Empirical Analysis.

• Authors : John, Surej P; Walford, Richard; Purayidathil, Joseph

Subjects: SOCIAL media in marketing; SOCIAL media in education; EDUCATION marketingNEW Zealand

• Source: FIIB Business Review; Dec2022, Vol. 11 Issue 4, p422-437, 16p

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Online Reputation and Stress: Discovering the Dark Side of Social Media.

• Authors : Amin, Faseeh; Khan, Mohammad Furqan

Subjects: SOCIAL media in business; BUSINESS communication; DIRECT e-marketing

• Source: FIIB Business Review; Jun2021, Vol. 10 Issue 2, p181-192, 12p

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Examining Maslow's Hierarchy Need Theory in the Social Media Adoption.

• Authors : Ghatak, Sanchita¹ ; Singh, Surabhi²; Spais, George

Subjects: *CONSUMERS; *INTERPERSONAL relations; *QUESTIONNAIRES

• Source: FIIB Business Review. Dec2019, Vol. 8 Issue 4, p292-302. 11p.

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Social Media Usage Intensity: Impact Assessment on Buyers' Behavioural Traits.

• Authors : Gupta, Garima; Vohra, Aastha Verma

Subjects: SOCIAL impact assessment; SOCIAL media; IMPULSE buying

• Source: FIIB Business Review; Jun2019, Vol. 8 Issue 2, p161-171, 11p

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Evolution of Electronic Word of Mouth: A Systematic Literature Review Using Bibliometric Analysis of 20 Years (2000–2020).

• Authors : Bhaiswar, Rishikesh¹ ; Meenakshi, N.¹; Chawla, Deepak¹

Subjects: *BLOCKCHAINS; WORD-of-mouth communication; SOCIAL mediaWEB of Science (Web resource)

• Source: FIIB Business Review. Sep2021, Vol. 10 Issue 3, p215-231. 17p.

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Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis

• Authors : Kaur, Avneet; Khandai, Sujata; Mathew, Jones

• Source: FIIB Business Review; December 2021, Vol. 12 Issue: 4 p368-385, 18p

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A Comparison of Psychological and Socio-economic Factors Affecting Individual User's Social Media Behaviour.

• Authors : Bhandari, Ravneet Singh; Bansal, Ajay

• Source: FIIB Business Review; Jun2018, Vol. 7 Issue 2, p126-134, 9p

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Corrigendum.

Subjects: HIERARCHY (Linguistics); SOCIAL media

• Source: FIIB Business Review. Mar2020, Vol. 9 Issue 1, p67-67. 1p.

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Patanjali Ayurved Limited's Skin Ailment Advertisement: What Have We Learnt?

• Authors : Kumar, Vinod; Vandana; Wason, Moulik

Subjects: PRINT advertising; SOCIAL media; CRISIS managementPATANJALI Ayurved Ltd.RAMDEV, Swami, 1965-

• Source: FIIB Business Review; Dec2021, Vol. 10 Issue 4, p352-356, 5p

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