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Publication : crm magazine

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Periodical

A First Look at SECOND SCREENS.

Authors : AQUINO, JUDITH

Subjects: *CELL phone advertising; *TELEVISION advertising; *MARKETING strategySHAZAM Entertainment Ltd. ; GRACENOTE Inc. GRACENOTE Inc. GRACENOTE Inc. 031540458 ; FOOD Network (Company)MCGUIRE, Michael; COOPERSTEIN, David

Source: CRM Magazine. Apr2013, Vol. 17 Issue 4, p18-22. 5p. 4 Color Photographs.

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