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Building brands in the downturn: a custom-made strategy: as audiences and efficiencies among conventional mass media decline, branded content is positioned to deliver stronger results for marketers during the recession--and beyond.

• Authors : Heilman, Jeff

• Source: Brandweek. 2009, Vol. 50, Issue 6, pages. 5

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The big problem with micro trends: microtargeting mandates that marketers zero in on their target audiences. Others say the scrutiny belongs on the theory itself.

• Authors : Ebenkamp, Becky

• Source: Brandweek. 2008, Vol. 49, Issue 3, pages. 4

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Nintendo Grows Up: From Super Mario to Pokemon, Nintendo pushed all the right buttons with kiddie consumers. But in today's more competitive industry, can it convince older audiences to play along too?

• Authors : Hein, Kenneth

• Source: Brandweek. 2002, Vol. 43, Issue 1, pages. 4

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Captivating Audiences.

• Authors : Cheng, Kipp

• Source: Brandweek. 1999, Vol. 40, Issue 45, pages. 70

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Wary of Ads And the Feds.

Subjects: *ADVERTISING; AUDIENCES; TRUST

• Source: Brandweek. 11/1/2010, Vol. 51 Issue 39, p22-22. 1/2p. 1 Chart.

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How much do we trust the messengers?

• Authors : Bissell, John

Subjects: PUBLIC opinion on mass media; AUDIENCES; ATTITUDE (Psychology)

• Source: Brandweek. 03/16/98, Vol. 39 Issue 11, p18. 1p.

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Sports: the only game on TV: with surging audiences and ad sales attention, can sports save scheduled TV?

• Authors : Crupi, Anthony

• Source: Brandweek. 2010, Vol. 51, Issue 37, pages. 2

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Night fall: once a sure bet for capturing younger demos, the networks' late-night audiences are getting older and facing competition from upstart cable shows.

• Authors : Case, Tony

• Source: Brandweek. 2007, Vol. 48, Issue 22, pages. 2

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Studios take direct (to DVD) approach to reach audiences.

• Authors : Ebenkamp, Becky

• Source: Brandweek. 2007, Vol. 48, Issue 37, pages. 1

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Hollywood 'smells' murder, thanks to Perfume strategy: 'it's a book. It's a movie. It's a perfume,' hype reaches U.S. audiences.

• Authors : Blum, Laura

• Source: Brandweek. 2006, Vol. 47, Issue 43, pages. 1

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