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Measuring for the long haul.

• Authors : Hosford, Christopher

Subjects: *CUSTOMER loyalty; *CUSTOMER lifetime value; *BRAND loyaltyUNITED StatesPEPPERS & Rogers Group (Company) PEPPERS & Rogers Group (Company) PEPPERS & Rogers Group (Company) 827350877 ; RHOM & Haas Co....

• Source: B to B. 5/7/2007, Vol. 92 Issue 6, p18-18. 1/2p.

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Determining 'CLV' can lead to making magical marketing decisions.

Subjects: *COLLEGE teachers; *CUSTOMER lifetime value; *CUSTOMER loyaltyPENNSYLVANIAREIBSTEIN, David

• Source: B to B. 5/7/2007, Vol. 92 Issue 6, p18-18. 1/4p. 1 Color Photograph.

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Taking measure of which metrics matter.

Subjects: *MARKETING executives; *MARKETING strategy; *BUSINESS planningVISIONEDGE Marketing Inc.STERNE, Jim; PATTERSON, Laura

• Source: B to B. 5/5/2008, Vol. 93 Issue 6, p1-42. 2p. 3 Color Photographs.

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Estimate customer lifetime value using campaign results.

• Authors : Blankenhorn, Dana

Subjects: *CUSTOMER loyalty; *ADVERTISING campaignsUNITED States

• Source: B to B. 4/8/2002, Vol. 87 Issue 4, p20. 1/2p.

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Data pros struggle to measure up.

• Authors : Krol, Carol

Subjects: *DATABASE marketing; *RATE of return; *INTERACTIVE marketingFORRESTER Research Inc. 106765928 FORRESTER Research Inc. FORRESTER Research Inc. 106765928 106765928 FORRESTER Research Inc. 106765928 FORR; USG Corp. 121286777 USG Corp. USG Corp. 121286777 121286777 USG Corp. 121286777 USG; CISCO Systems Inc. 153804570 CISCO Systems Inc. CISCO Systems Inc. 153804570 153804570 CISCO Systems Inc. 153804570 CSCOLONG, Richard, 1945-; KUSHNER, Theresa

• Source: B to B. 4/7/2008, Vol. 93 Issue 5, p14-14. 3/4p. 1 Chart.

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Listen to (and monitor) your social networks carefully.

• Authors : Schwartz, Matthew

Subjects: *INTERNET marketing; *SOCIAL media; *ELECTRONIC commerceLEWIS, Michael

• Source: B to B. 3/12/2012, Vol. 97 Issue 3, p12. 1p.

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DATA SEGMENTATION VENDORS.

Subjects: *CHARTS, diagrams, etc.ANCHOR Computer Inc.

• Source: B to B. 2012 Marketing Resources Guide, Vol. 96 Issue 12, p16-16. 1p.

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Survey finds budget cuts easing.

• Authors : Maddox, Kate

Subjects: *SURVEYS; *GLOBAL Financial Crisis, 2008-2009; *MARKETING managementUNITED StatesASSOCIATION of National Advertisers ASSOCIATION of National Advertisers ASSOCIATION of National Advertisers 005917851

• Source: B to B. 9/14/2009, Vol. 94 Issue 11, p1-1NULL. 1p.

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New ways to read between the lines.

• Authors : Hosford, Christopher

Subjects: *TEXT mining; *MASS media industry; *CONSUMER attitudesLEXALYTICS Inc. ; CLARABRIDGE Inc.

• Source: B to B. 7/14/2008, Vol. 93 Issue 10, p15-15. 1/3p.

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Emotional connection with brand is important.

• Authors : Booker, Ellis

Subjects: *CONFERENCES & conventions; *PRODUCT managementTAMPA (Fla.); FLORIDAKOTLER, Philip; FLEMING, John

• Source: B to B. 3/12/2007, Vol. 92 Issue 3, p4-4. 1/4p.

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