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COGNITIVE APPRAISAL AND EMOTIONAL EXPERIENCES: IMPLICATIONS FOR UNDERSTANDING AND PREDICTING....

• Authors : Murry, John P.; Dacin, Peter A.

Subjects: *ADVERTISING media planning; *TELEVISION programs

• Source: AMA Winter Academic Conference Proceedings. 1994, Vol. 5, p163. 2p.

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Education Full Text (H.W. Wilson)

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TRANSNATIONAL TRUST IN ADVERTISING MEDIA.

• Authors : Eisend, Martin¹ ; Knoll, Silke¹

Subjects: *ADVERTISING media planning; TRUST

• Source: AMA Winter Academic Conference Proceedings. 2011, Vol. 22, p336-336. 1p.

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'SMALL TALK IS NOT THAT SMALL IN B2B SALES'! B2B SALESPERSONS' SOCIAL MEDIA USAGE AND SMALL TALK FACILITATING COLLECTION OF CUSTOMER-BASED INDIVIDUAL COMPETITIVE INTELLIGENCE ENHANCING SALES PERFORMANCE.

• Authors : Chacko, Anu Mary; Chawla, Vaibhav

Subjects: BUSINESS-to-business transactions; SOCIAL media; SALES

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1234-1236, 3p

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EVALUATING ATTENTIVENESS TO TELEVISION PROGRAMS AND SCHEDULES.

• Authors : Soley, Lawrence C.; Reid, Leonard N.

Subjects: TELEVISION programs; AUDIENCES; ADVERTISING

• Source: AMA Winter Academic Conference Proceedings; 1987, p354, 5p

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